EBS Chapt 1 #03 - Direct vs Indirect Competition

Direct vs Indirect Competition

​EBS Chapt 1

Businesses compete with one another for customers.

Businesses must be aware of what competitors are doing so that they can keep up with the competition.

​What is competition?

​There are two types of competition:
1) Direct Competition
2) Indirect Competition

Types of Business Competition

​Sells the same or similar products to your business.

​​Direct Competition

​Sells products from different categories, but which meet the same needs and wants of customers.

​​Indirect Competition

Burger King and McDonalds are Direct Competitors

They sell similar goods and services.

Multiple Select

Which of these are direct competitors? (Choose 2)

Arcade Planet and Golden Village Cinemas are indirect competitors.

They sell different goods and services but meet the same needs and wants of customers. (Entertainment)

Multiple Choice

True or False? Indirect competitors sell the same or similar goods and services.

• True

• False

Multiple Select

Which of these are indirect competitors? (Choose 2)

Some businesses are not competitors.

They sell different goods and services and meet different needs and wants of customers.

Uniqlo and Unity Pharmacy are not competitors

They sell different goods and services and meet different needs and wants of customers.

Multiple Choice

Singapore Zoo and Gardens by the Bay. Are these direct or indirect competitors?

• Direct Competitors

• Indirect Competitors

• Not in Competition

Match

Match the business to their direct competitors.

• Samsung

• Nike

• My Kampung Chicken Rice

• McDonalds

• Uniqlo

Apple

Adidas

Tian Tian Chicken Rice

Burger King

Cotton On

• Apple

• Adidas

• Tian Tian Chicken Rice

• Burger King

• Cotton On

Categorize

Options (6)

Texas Chicken

My Kampung Chicken Rice

Uniqlo

Swensen's

Harvey Norman

McDonalds

Organize these businesses according to whether they are direct competitors, indirect competitors or not in competition with KFC

Direct Competitors

Indirect Competitors

Not in Competition