Media Literacy Lesson

Media Literacy Lesson

Media Literacy

Media is a form of communication that reaches multiple people at once

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Literacy is knowledge about a specific subject, the ability to accurately understand that subject

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Put them together-Media Literacy is knowledge about media​, the ability to accurately understand media

Multiple Choice

Which of the following is an example of media?

• television

• text message from a friend

Multiple Choice

Is radio an example of media?

• yes

• no

Multiple Choice

Is an email to your teacher an example of media?

• yes

• no

Media to Advertise

Many companies use media to advertise their products.

Multiple Choice

Which of the following is an example of a company using media to advertise their product.

• A letter from your mom telling you that you should really try an oreo cheesecake blizzard because they are really good.

• A commercial on TV telling you that you should really try an oreo cheesecake blizzard because they are really good.

Multiple Choice

When a company advertises their product, what is their ultimate goal?

• to persuade people to buy their product

• to inform people about their product

• to entertain people

​Bias is when you have a personal opinion for or against something that is often times not based on facts.

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For example, President Biden saying that the United States is the most beautiful country in the world.

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​Bias

Bias in Media

Media can be biased-because of personal opinions and what the person producing the media is trying to do or accomplish-e.g. are they trying to convince you to buy something?

Multiple Choice

Media is always 100% accurate with no bias

• True

• False

Bias in Advertising

Advertising is almost always biased because the advertiser's purpose is persuading you to buy their product. ​

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Multiple Choice

Which of the following would be an example of bias in advertising?

• Nike saying that Nike makes the best tennis shoes.

• Consumer Reports (a magazine that is known for fairly evaluating products) saying that Nike makes the best tennis shoes.

Bias in News

Even news shows and newspapers can be biased based on the beliefs of the people who work there and own the company. That is why we often hear 2 versions of the same story. The story will change based on who is telling it and what their personal bias is.

Multiple Choice

We can see totally different sides of the same story on TV because of people's biases.

• True

• False

Celebrity Endorsements

Many companies use celebrities to advertise their products. The thought is that we will want to be "cool" like the celebrity and more likely to buy the product we see them using.

Multiple Choice

Which of the following is an example of a celebrity endorsement?

• Stephen Curry talking about why he started playing basketball on a news show.

• Stephen Curry talking about why he uses the latest iphone in an iphone commercial.

Product Placement

Companies will sometimes pay to have their product be seen in TV shows or movies as a form of indirect advertising.

Elf Dinner Scene

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https://​www.youtube.com/watch?v=DS8MegEiKLk

Multiple Choice

Which of the following is an example of product placement?

• A Doritos commercial where LeBron James says Doritos are his favorite snack.

• A bag of Doritos being eaten in a scene in a movie.

Data Tracking

Data tracking allows companies to see what you search and view on your computer, tablet, phone, etc. and then show ads and other content related to those subjects.

Multiple Choice

An example of data tracking is

• An ad for an xbox appearing on your computer after you did a search on your computer for reviews on xboxes.

• Your friend buying an xbox after you tell them how much fun it is.

Open Ended

Why do you think we want you to know about Media Literacy?