Elements of Design

The Elements of Design

Senior Media Arts

Element: Line

Lines are used in print media for many purposes:

- to create emphasis on a word or phrase,

- to create striking visual patterns

- to lead the viewer's eye

- to connect content

Multiple Select

Checking for understanding

Lines are used in design to:

(choose two)

• lead the eyes away from important element

• lead the eye towards the most important elements

• create emphasis

Element: Shape

• are 2D and have height and width

• shapes can be used as visual elements to attract attention, particularly odd shapes

Multiple Choice

Checking for understanding

Shapes can be used to

• attract attention to a certain area of the design

• create 3D forms

Element: Value

• relates to how light or dark an area looks, like a gradient

• Value creates depth and light, and contrast

• Value can emphasise, create patterns and lead the eye

Multiple Choice

Value is best described as

• the difference between colours

• the difference between shades of light and dark

Element: Colour

• used to generate emotions

• can be used to emphasise importance

• can create visual interest or grab attention

• can be categorised as 'warm' and 'cool'

Open Ended

What emotion/s does yellow make you feel?

Multiple Choice

Blue is a _____ colour

• warm

• cool

Element: Size

• in media, we also refer to the size of elements as scale

• size defines importance

• creates visual interest

• attracts attention

Multiple Choice

Checking for understanding

The larger the element,

• the more important it is

• the less important it is

Element: Space

• Space is the area around or between elements in the design

• it makes your design uncluttered

• defines important elements

• can be used to separate elements

Open Ended

What's the first thing you notice in this ad?

(click image to enlarge)

Element: Texture

• is the look or feel of an object

• adds depth

• makes printed paper appear to have another texture

Fill in the Blank

The element that concerns gradient or how light or dark an area looks in an artwork is:

Fill in the Blank

The element that separates elements visually on the design:

Fill in the Blank

This can be used to generate emotions in the viewer

Fill in the Blank

This can also be called scale and shows which elements are most important