Types of Advertising and Advertising Techniques

Types of Advertising and Advertising Techniques

Open Ended

Where do you see Adverts?

It is an interesting find : People think that adverts affect other people but not themselves. (Wilson and Brekke.1994)

Open Ended

According to you, what are the crucial aspects of advertising?

Let's Work as a Team!!

Multiple Choice

The 4P's Model was put forth by

• Mc Carthy

• Mc Lauter

• Lauterborn

• Loubiton

Multiple Choice

Which of the following is NOT part of the 4P's Model

• Place

• Position

• Price

• Product

Multiple Choice

Describing or drawing attention to a product in a public medium.

• Service

• Advertising

Open Ended

Why is 'Place' important ?

Open Ended

According to you when would you promote 'Fresh Orange Juice' ?

Multiple Choice

________________ put forth the 4C's Model in 1990's

• McCarthy

• Mc Lauren

• Lauterborn

• Canli

Open Ended

State one difference between communication and promotion.

Multiple Choice

_________ refers to the ease of being able to locate and purchase the product.

• Convenience to buy

• Cost to satisfy

• Customer want/need

Multiple Select

Customer wants/needs shifts the focus from

• Promotion to communication

• Manipulative to dialouge

• Production to customer perception

Points to take back:

• 4Ps Model was proposed by McCarthy.

• They focus not only on marketing and selling a product but also on communication with the target audience from the beginning of the process to the very end.

• The 4Ps Model was put forth by Lauterborn.

• It's focus on a seller-oriented marketing strategy, which can be extremely effective for sales.

• The4 C's can be considered an evolution of the4 P's. 

• But it is believed today that, working with the4 P's can actually be a risk for your company because they are too product-oriented. 

• They miss out on certain opportunities.

• The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. T

• 4 C's are much more customer-oriented than the4 P's.

  It does not, in anyway means that the P's doesn't do it but we tend to focus so much on each and every P, that we forget the greatest C, which is Consumer / Customer.

  
  

• It is clear that concentration in the prescription of the4 P's focused directly on the product. Once the four points available in the product, the question remains to pump more money for the awareness, advertising and achieve more sales

  
  

• The feelings of the customer at the moment does not depend only on the product, but goes beyond that of censoring the extent of interest earned and additional benefits to the buyer, now buy the product most suited to his needs.

  
  

• Finally, regardless of the importance of the4P'S or the4C's, you must select your primary goal of marketing and build rational expectations of the mechanisms used and don’t fall into the trap of inflating expectations..

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Homework

Design a field experiment to investigate the effect of one component (compared to a second component of their choice) to demonstrate their application of the experimental method.