Speaking: Promotion of Product WE023

Speaking: Promotion of Product

​WE023 2023/2024 Session

Select a Topic

Brainstorm possible topics. Focus on choosing a topic that:

1. Fits the purpose of the assignment and time limit

• Promoting a product, service or idea

• 30 minutes for each group

• Each group member has to present as you will be individually assessed

2. You have some knowledge about the product, service or idea, or wish to know more about it...

• Head scarves

• Coffee

• Recycling just to name a few

3. Its the latest fad or trend to generate more interest

• Dalgona Coffee

• Latest smartphone

• Car wash

• Wedding Planner

4. Appropriate for the audience and setting

• Is it at a talk show?

• Shopping malls?

• A lecture hall in front of professors

• A hall in front of future potential investors

Poll

Have you decided on your topic yet?

• Yes

• No

Determine the Purpose of the Presentation

To begin with, set the purpose of your presentation of product, service or idea.

• General purpose

• Specific purpose

General Purpose

Specific Purpose

• Focus on ONE particular aspect of the topic

• The aspect should indicate what you want to ACCOMPLISH

• And the RESPONSE you want from your audience

It can either be your own original creative idea or

existing brands and products

Just have fun with the task!

Example...

• Topic: Cafe A La Mak

• General Purpose: To promote

• Specific Purpose: To promote the latest coffee flavour offered by a coffee shop

Gather Material

• Cater to the needs of your audience as well as yours

• Engage, entertain and excite your audience with facts, feelings and

• For example: If you are promoting a new coffee flavour, provide samples to your audience so that they are able to be influenced and excited

Use Appropriate Language

Use appropriate and effective language to communicate your ideas

Choose relevant descriptive words for positive impact

Use the word 'Scrumptious' or 'Excellent'

rather than 'Nice' or 'Good'

Which can be vague and not convincing enough

Use the Active Voice to place more importance and focus on the subject

Example:

You need to taste it to believe it!

rather than

It has to be tasted by you for you to believe it.

Use definite or specific words to give your sentence more power, speed and emphasis

Example:

Have a sip of this new flavored coffee to taste a bit of heaven

rather than

A bit of heaven can be tasted by sipping this new flavored coffee.

Use simple words

Avoid technical jargons and boombastic vocabulary as you may lose the audience's attention and interest.

Poll

Do you know what it means by a jargon?

• No

• Yes

• I'm not sure

Jargon is a noun of words or expressions that are used by a particular profession or group of people, and are difficult for others to understand

medical/legal/computer/technical, etc. jargon

Practise!

• Rehearse in front of the mirror a few times to familiarize yourself

• Make eye contact with the audience

• Practice makes perfect!

Presentation Outline

​

1. Starting the Presentation

Greetings

• Good morning!

• Good day ladies and gentlemen!

• Hello everyone!

Introduction

• Introduce yourself or your company; give an outline (board of directors/partners)

• Introduce and inform of your experience and qualifications

• Inform of major achievements

• Introduce taglines or slogans

Introduce your topic/product

• Let me introduce to you....

• What we are going to talk about today is...

• The topic of my presentation is...

Attention grabber

• Short video clips

• Sketches or short drama

• Pictures

• Q&A with audience etc...

2. Giving the Purpose of the Presentation

Some phrases that you can use...

• The purpose of this presentation today is...

• What I'll be talking about today is...

• My objective(s) is /are ...

• I will be presenting to you about ....

3. Stating the Main Points

• Introduce the product

• What is the product / functions

• Explain time spent or research involved

4. Introducing the First Point

• Describe your invention / product / idea - name / brand of your product

• Why did you name it so?

• What inspired the name

• How the name relates to the product, invention or idea

5. Showing Graphics, Slides, Video Clips, etc

• Relate the information to its function: I'd like to illustrate this by showing you ....

• How it works?

• What's special, unusual, unique about the product?

• How necessary the product / invention / idea is?

• How technologically feasible is the product?

Poll

Feasible...

Do you know what it means?

• No

• Yes

• I'm not sure

Feasible

possible to do easily or conveniently.

Synonyms: practical, workable, achievable, attainable

6. Moving On to the Next Point

Some phrases that you can use:

• Let's move on to ...

• I would like to proceed with the second function / idea...

Talk about how the product meets the customers' needs

• Design

• Its uses and performance

• Benefits

7. Giving More Details

Some phrases that you can use:

• I'd like to expand on the aspect / problem / point ...

• Let me elaborate on that ...

• Besides all the functions / benefits mentioned earlier, there is another special feature of ....

• Let me go back to what I said earlier about ...

** You may want to repeat step 5, 6 and 7 until you cover all the points.

8. Summarizing or Repeating the Main Points

I'd like to recap the main points of my presentation

• First i covered...

• Then we talked about ...

• Finally we looked at ...

Some phrases that you can use

• I'd now like to sum up the benefits / functions / features / idea of our product

9. Conclusion

Some phrases that you can use:

• I'm going to conclude by saying that ...

• I'm going to conclude by inviting you to ...

• I'm going to conclude by quoting ...

• In conclusion, let me leave you with this thought ...

• I'm sure you will not regret it ...

10. Questions (optional)

Some phrases that you can use:

• I'll be happy to answer your questions ...

• Now, I'd like to invite any questions you may have regarding ...

• Do you have any questions?

Now let's look at some sample of product promotion introduction videos

​

Multiple Choice

What was the promotion about?

• Toothpaste

• Mayonaise

• Thousand Island

Multiple Choice

Which class did the promotion?

• A11

• A12

• A17

• A18

Multiple Choice

What was the promotion about?

• Security Service

• Cupcake

• Dating Service

• Plate

Multiple Choice

What was the promotion about?

• Adoption Services

• Private Investigator

• Tracking Application

Poll

Did you enjoy watching the videos?

• No

• Yes

These are all introduction for product promotion before the students present their oral presentation

Hopefully by watching the videos help to inspire you with your own product promotion

All the Best!!!