The Marketing Challenge - Lesson 3

The Marketing Challenge - Lesson 3

Recap - PLACE

A business will think about the most appropriate place to sell their product.

Multiple Select

Where a product will be sold depends on what? Check all that apply.

• finance available

• its life-cycle

• its image

• its packaging

PROMOTION

In order to sell a product/service promotional strategies can help encourage consumers to buy. 

Promotion is the way in which a consumer is made aware of a product or service and is persuaded to purchase it.

The Aims of PROMOTION

• Persuade the consumer to buy the product

• Inform the consumer about the product

• Remind the consumer that the product still exists