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Review for Midterm_Feb2021

Review for Midterm_Feb2021

Assessment

Presentation

Professional Development

University

Medium

Created by

Amy Gee

Used 5+ times

FREE Resource

9 Slides • 11 Questions

1

Review for Midterm_Feb2021

MARKETING

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2

Multiple Choice

Which of the following is not apart of the 4 Ps of Marketing (Marketing Mix)?
1
Product
2
Price
3
Proctor and Gamble
4
Promotion

3

Multiple Choice

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How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

1

Product

2

Place

3

Promotion

4

Price

4

5

Multiple Choice

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A group of people who share one or more common characteristics, lumped together for marketing purposes

1

market segment

2

sales

3

online advertising

4

group sales

6

Multiple Choice

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Activity that is done for another person, ex. house cleaning

1

service

2

sales

3

public relations

4

marketing plan

7

Multiple Choice

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item you can touch, such as donuts

1

sales promotions

2

advertising

3

market research

4

good

8

Multiple Choice

The people who can buy a product ARE CONSIDERED OR DESCRIBED AS THREE WORDS:


Those who want that good or service –

Are willing to make it a reality –

Have the resources to purchase it –

1

Ready, Willing, Able

2

Worried, No interest, broke

3

Ready, not going to spend the money, Able

9

Multiple Select

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

1

Members of a target market have similar wants and needs

2

Focus on target markets make it easier to develop products people want to buy

3

Can help smaller companies compete with larger companies.

10

Multiple Select

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

1

Members of a target market have similar wants and needs

2

Focus on target markets make it easier to develop products people want to buy

3

Can help smaller companies compete with larger companies.

11

12

Multiple Choice

The process of dividing a diverse population into groups of individuals with shared characteristics is called what:

1

Entrepreneurship

2

Refine and Develop (R & D)

3

Market Segmentation

4

The Marketing Mix

13

Multiple Choice

Different consumers have different needs.

1

True

2

False

14

Multiple Choice

Different consumers have different needs.

1

True

2

False

15

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Review for Midterm_Feb2021

MARKETING

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