Review for Midterm_Feb2021

Review for Midterm_Feb2021

MARKETING

Multiple Choice

Which of the following is not apart of the 4 Ps of Marketing (Marketing Mix)?

• Product
• Price
• Proctor and Gamble
• Promotion

Multiple Choice

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

• Product

• Place

• Promotion

• Price

Multiple Choice

A group of people who share one or more common characteristics, lumped together for marketing purposes

• market segment

• sales

• online advertising

• group sales

Multiple Choice

Activity that is done for another person, ex. house cleaning

• service

• sales

• public relations

• marketing plan

Multiple Choice

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Multiple Choice

The people who can buy a product ARE CONSIDERED OR DESCRIBED AS THREE WORDS:

Those who want that good or service –

Are willing to make it a reality –

Have the resources to purchase it –

• Ready, Willing, Able

• Worried, No interest, broke

• Ready, not going to spend the money, Able

Multiple Select

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

• Members of a target market have similar wants and needs

• Focus on target markets make it easier to develop products people want to buy

• Can help smaller companies compete with larger companies.

Multiple Select

SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:

• Members of a target market have similar wants and needs

• Focus on target markets make it easier to develop products people want to buy

• Can help smaller companies compete with larger companies.

Multiple Choice

The process of dividing a diverse population into groups of individuals with shared characteristics is called what:

• Entrepreneurship

• Refine and Develop (R & D)

• Market Segmentation

• The Marketing Mix

Multiple Choice

Different consumers have different needs.

• True

• False

Multiple Choice

Different consumers have different needs.

• True

• False