Media Literacy: Monetization

Media Literacy: Monetization

The Bottom Line Is What Matters Most

Multiple Select

What are the ways "The Media" (news outlets) makes money?

• subscription services (people pay to access their content)

• Advertising

• Get a subsidy from the government

Multiple Choice

Which is the more lucrative revenue stream for news media outlets?

• Selling subscriptions (access to their content)

• Selling Access to YOU (selling space/time to companies)--aka, advertising :)

Multiple Choice

What percentage of the news industry's income comes from advertising?

• 25

• 50

• 75

• 100

Multiple Choice

Which news sector brings in the most advertising dollars?

• TV

• Print/Newspapers

• Radio

• Digital

Multiple Choice

Journalism ethics require that advertisers should have no influence over news coverage.

• True

• False

Multiple Choice

Which demographic relies on print or tv for the news?

• Older folks (60 & abolve)

• Middle aged (30-49)

• Young (18-30)

Multiple Choice

Which demographic gets their news from the internet/digital sources?

• Older (60- above)

• Middle aged (30-59)

• Younger (18-29)

Forms of Advertising

Advertising takes the form of Programmatic or Native. Programmatic ads are separate/distinct from the content---think commercials, or banners alongside a page. Native Advertisements are sneaky.

Multiple Choice

Native Advertising is "content formatted similar to the news." It can look just like a news story, or a featured article. Without careful analysis, you think the ad is part of the page/featured article.

• True

• False

One of the most common forms of Native Ads are "Targeted Placements" in a search stream.

• Search ads match form/function of entries on a search engine results page.

^{"In Feed Ads" appear alongside other content on your social media newsfeed.}

• Their design makes them look and feel like a regular posts to keep the user experience intact.

"Display Ads"

• are usually in the form of an image or a video, and fit perfectly in the surrounding of a website they occur on. 

Multiple Choice

Native Advertising can mislead consumers into thinking the ad is actually sponsored by the news outlet.

• True

• False