Concept Testing

Concept Testing

Rodas Rosales Josue Carlos

Ruiz Hernandez Jaime Rodrigo

Triana Gurrola Janeth

Zuñiga Villasana Paulina Mabel

Multiple Select

What are the 3 types of concept testing?

• Monolithic

• Sequential

• Monadic

• Subsequent

• Comparison

Multiple Choice

Which should be the first 3 steps of the Prototyping model?

• The new system requirements are defined.The users evaluate the prototype. The final system is constructed.

• The new system requirements are defined. A first prototype of the new system is constructed. The final system is constructed.

• The new system requirements are defined. A preliminary, simple design is created for the new system. A first prototype of the new system is constructed.

Multiple Choice

What is impact theory?

• Recollection of customers data

• A survey about our product

• Information about how public feels about our product

Line Extension

The line extension brand growth strategy involves creating additional products in response to consumer needs.

Brand Extension

Brand extension strategy involves the introduction of a new brand, in a new market, after consolidating your brands' name in a related field.

New Brand

The new brand strategy is when a firm creates a new brand to go along with a new product. The new brand strategy is the most costly, since starting a new brand includes costs such as advertising, sales personnel, manufacturing costs, and more.

Flanker Brand

Flanker brand strategy is the placement of a new brand or sub-brand, at the high or lower ends of the spectrum in order to capture new market segments.

Fighter Brand

Fighter brand strategy occurs when a firm creates a new brand to wrest market share from another. Usually, fighter brands aren’t created to target consumers, instead, they are created to target competitors.

Multiple Choice

What is the main objective of line extension strategy?

• creating additional products in response to consumer needs.

• creating additional products in response to target competitors.

• creating additional products in response to new markets.

Poll

Select one

Open Ended

Questions? If not, thank you