Advertising

Advertising

The art of persuading people

Multiple Choice

An advertisement is...

• just a TV commercial

• notice or announcement promoting a product, service or event

• a friend telling you to buy something

• just a radio commercial

Multiple Choice

What is the purpose of this ad?

• To sell a product

• To promote a lifestyle

• To show corporate images or branding

• To highlight a cause or issue

Multiple Choice

What is the purpose of this ad?

• To show the product

• To promote a lifestyle

• To show corporate images or branding

Multiple Choice

These are ...

• billboard ads

• flyers

• classified ads

• radio ads

Multiple Choice

Radio adverts might use _______to sell their products

• pictures

• videos

• jingles

Multiple Choice

If a word is highlighted or bigger than other words, it is probably...

• less important

• more important

Multiple Choice

This advertising technique is called ...

• logo

• spam

• stealth marketing

Multiple Choice

Colours can have an impact on advertisements. True or False?

• True

• False

Multiple Choice

The colour red makes us think of....

• Peace

• Love

• Nature

• Money

Multiple Choice

What is a slogan?

• A word.

• The name of the product.

• A short and striking phrase.

Multiple Choice

Which ad 'gives you wings'?

• Coke

• Snickers

• Redbull

• Mars bar

Multiple Choice

Identify the logo

• Storbucks

• Starbucks

• Startruck

Multiple Choice

Ads are designed to be targeted at different age groups. True or False?

• True

• False

Multiple Choice

This ad would be targeted at ...

• young adults

• everyone

• families

• children

Multiple Choice

What is it called when a famous person is used to sell a product?

• Jingle

• Endorsement

• Spam

• Flyer

Multiple Choice

"Everybody loves this product". Which persuasive technique is used here?

• emotional appeal

• expert opinion

• bandwagon

Multiple Choice

This advertising technique is ...

• Bandwagon

• Emotional appeal

• Name calling

Multiple Choice

Which advertising technique is used here?

• Testimonial

• Expert opinion

• Bandwagon

Multiple Choice

What is the model's most prominent feature and why?

• Her elbow - because there aren't enough elbows in ads

• Her hand - it's applying the make up

• Her eyes - because it's a mascara ad

• Her lips - because they are bright coloured