Ch. 10-2: Develop Effective Products and Services

Ch. 10-2: Develop Effective Products and Services

Multiple Choice

Defining the marketing problem is the first step of Marketing Research

• True

• False

Multiple Choice

Which of the following is NOT a type of market research study?

• Survey

• Observations

• Focus Groups

• Door-to-door sales

Multiple Choice

Everything a business offers to satisfy a customer's needs best describes which of the following?

• product

• brand name

• packaging

• features

Multiple Select

Elements of the product planning procedure include which of the following (check all that apply)?

• Idea Development

• Production and Financial Planning

• Team Member Evaluations

• Full-scale Production

Multiple Select

Which of the following characteristics describe services (check all that apply)?

• perishable

• intangible

• inseparable

• heterogeneous

Multiple Choice

The availability of a service must match the demand for that service at a specific time because it is:

• heterogenous

• perishable

• inseparable

• intangible