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Ch. 10-2: Develop Effective Products and Services

Ch. 10-2: Develop Effective Products and Services

Assessment

Presentation

Business

9th Grade

Practice Problem

Medium

Created by

Samuel Williams

Used 19+ times

FREE Resource

9 Slides • 6 Questions

1

Ch. 10-2: Develop Effective Products and Services

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7

Multiple Choice

Defining the marketing problem is the first step of Marketing Research

1

True

2

False

8

Multiple Choice

Which of the following is NOT a type of market research study?

1

Survey

2

Observations

3

Focus Groups

4

Door-to-door sales

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10

Multiple Choice

Everything a business offers to satisfy a customer's needs best describes which of the following?

1

product

2

brand name

3

packaging

4

features

11

Multiple Select

Elements of the product planning procedure include which of the following (check all that apply)?

1

Idea Development

2

Production and Financial Planning

3

Team Member Evaluations

4

Full-scale Production

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14

Multiple Select

Which of the following characteristics describe services (check all that apply)?

1

perishable

2

intangible

3

inseparable

4

heterogeneous

15

Multiple Choice

The availability of a service must match the demand for that service at a specific time because it is:

1

heterogenous

2

perishable

3

inseparable

4

intangible

Ch. 10-2: Develop Effective Products and Services

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