Marketing Mix (Promotion)

Marketing Mix (Promotion)

Multiple Choice

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Promotion

The main reasons to use Sales Promotion are:

Increased sales – for a short time

Encourages people to try a product

A good tool to inject new life into a brand that has reached maturity

Promotion

Promotion

The main reasons to use Sales Promotion are:

Increased sales – for a short time

Encourages people to try a product

A good tool to inject new life into a brand that has reached maturity

Multiple Choice

What is the problem with businesses offering three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.

Multiple Choice

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Multiple Choice

What sales promotion technique is this?

• Discount coupon
• Gift
• Price discount
• Contest

Multiple Choice

What is the form of promotion technique in the picture?

• Print 
• Broadcast
• Eletronic
• None of the above

Multiple Choice

What is the form of advertising in the picture?

• Print
• Broadcast
• Electronic
• None of the above

Multiple Choice

What sales promotion technique is this?

• Price Discount
• Discount Coupons
• Gift
• Sample

Open Ended

Examination Question One

XaX manufacturers cosmetic products such as eyeliners, mascara, lipsticks and skin care products

Explain TWO methods of promotion that XaX could use to increase sales of its products (4)

Open Ended

Examination Question Two

Using your knowledge of promotional methods, evaluate why a small business would prefer to use social media to promote their business rather than using local radio and local newspaper advertising (9)