The World of Advertising

The World of Advertising

Apostila - p. 4 a 6

1) Would you say that you are influenced by advertising? Explain your answer.

2) What is the relationship between capitalism and advertising? 

3) What types of advertising do you know? Which do you find most effective?

ONLINE

ADVERTISING

OUTDOOR ADVERTISING

PRINT

ADVERTISING

BROADCAST

ADVERTISING

COVERT ADVERTISING

AERIAL

ADVERTISING

QUESTION 1

• A) AERIAL ADVERTISING

• B) PRINT ADVERTISING

• C) OUTDOOR ADVERTISING

• D) ONLINE ADVERTISING

• E) COVERT ADVERTISING

• F) BROADCAST ADVERTISING

QUESTION 2

• (e) outdoor advertising

• (c) online advertising

• (d) aerial advertising

• (a) broadcast advertising

• (f) covert advertising

• (b) print advertising

QUESTION 3

• Word-of-mouth advertising is the type of advertising that occurs when people tell each other about a product or service.

• Example: "I heard that the food here was superb, so I called to make a reservation.

QUESTION 3

• Public service advertising is the type of advertising that is meant to educate or inform people about general issues.

• Example: A national campaign about COVID-19.

Fill in the Blanks

Fill in the Blanks

Fill in the Blanks

Fill in the Blanks