Advertisements: Persuasive Techniques

Advertisements

Persuasive Language Techniques

Tody's Agenda

- Evaluate the use of persuasive techniques in advertising

Success Criteria:

1. I can identify a variety of persuasive techniques.

2. I can use a variety of persuasive techniques.

Overview!

• Pathos (Emotional Appeal)

• Ethos (Ethical Appeal)

• Logos (Logical Appeal)

• Figurative Language (Alliteration, repetition, hyperbole, LOADED words)

• Rule of 3

• Jargon

• Assertion

Open Ended

Celebrities endorse products all the time, type in as many celebrity endorsements as you can think of.

RECAP!

• Pathos (Emotional Appeal)

• Ethos (Ethical Appeal)

• Logos (Logical Appeal)

• Figurative Language (Alliteration, repetition, hyperbole, LOADED words)

• Rule of 3

• Jargon

• Assertion