4th Place and Consumer Behaviour

Marketing Activities

Place as a Marketing Mix

Factors Influencing Consumer Behaviour

Multiple Choice

What is meant by 'place' in business?

• Where a business is

• Where a business sends products

• Where a business owner lives

• Where customers live

Multiple Choice

The best definition for Place in this content is .....

• The positioning of a particular business within a geographical area

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The development of online sales

Multiple Choice

This is the Channel that goes from Producer to Consumer

• Direct

• Indirect

• Sales Agent

• None of the above

Multiple Choice

This is an intermediary that does not own the goods that they are selling

• Retailer

• Wholesaler

• Sales Agent

• Consumer

Multiple Choice

A producer decides to use agents to get his products in the market. The producer is using…

• Direct distribution

• Channel A Distribution

• Intermediaries

• No distribution

Multiple Choice

the distribution channel is chosen by

• the customer

• the company

• the product

• the retailer

Multiple Choice

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer interest

• Consumer attitude

• Consumer behavior

• Consumer perception

Multiple Choice

Which department of a business is more likely to research and analyse consumer behaviour?

• Finance

• Operations

• Marketing

• Human Resource

Multiple Choice

A decrease in the price of a particular product will result in

• a decrease in the demand for that product.

• a shift in the production possibilities frontier.

• an increase in the quantity demanded of that product.

• an increase in the quantity supplied of that product.

Multiple Choice

An increase or a decrease in quantity demanded due to a change in the relative price of the replacement product

• Substitute

• Substitute effect

• marginal utility

• income effect

Multiple Choice

Which of the following best describes quality?

• The service provided to a customer before, during and after purchasing.

• Products being made to a high standard to meet customer needs.

• A high level of productivity.

Multiple Choice

which of the following is the most important factor in determining how much a consumer will spend?

• age

• size of income

• religion

• marital status

Multiple Choice

Why is consumer spending important to the economy?

• It helps determine spending habits

• both A and C

• It lets us know who is making economic decisions

• None of the above

Multiple Choice

What is customer loyalty?

• Customer loyalty is a customer's willingness to return to a company due to the affordable prices that the company offered.

• Customer loyalty is a customer's willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they have with that brand.

• Customer loyalty refers to the ability of a company or product to retain its customers over some specified period.

• Loyal customers are the ones who only buy your products when they are on sale and recommend your offerings to friends.