Social Media Marketing

Social Media Marketing

Learning Objective:

3.04 Explain the nature of online advertising 

Learning Target: Describe the demographics of the most popular social media networks and how those networks can be used to influence select target audiences

Poll

Which social media platform has an estimated 2.5 billion users?

FACEBOOK

• 46% of Facebook users are over the age of 65

• Usage by teens has dropped by 20% since 2015

• 74% of high income earners are on Facebook

• 74% of Facebook users have a college degree

Open Ended

If you are marketing a product geared toward a younger demographic, is it worth advertising on Facebook?

Facebook Advertising

• Leading marketing platform worldwide

• Most powerful tools for optimizing and targeting

• High conversion rates

• 15% of Facebook users use it to find and shop for products

• Facebook ad targeting is specific so wait until you understand your target audience

Poll

Which of the following social media platforms is the most popular among the Generation Z crowd?

YouTube

• YouTube has 1.9 billion monthly active users worldwide

• 62% of YouTube’s users are male

• In the US, YouTube is used by 96% of the users in the 18-24 age group

• YouTube reaches more US adults in the 18-49 group than any cable network does

YouTube Advertising

• YouTube viewers watch over a billion hours of video on the platform every day

• 62% of businesses use YouTube as a channel to post video content

• 90% of people say they discover new brands or products on YouTube

• YouTube is localized in more than 100 countries and is available in 80 languages

Open Ended

How would an add on YouTube look different from an ad on Facebook? Consider how the average Facebook user is different from the average YouTube user.

Small Group Exercise

Facebook versus YouTube Advertorial