GRAPHIC DESIGN 6

GRAPHIC DESIGN 6

PARTIAL 3

EMPTY SPACE VS WHITE SPACE

What is the similarity/ difference?

WORK IN TEAMS...

Search information and design an infographic

Read the information on your book and write a summary

WHITE SPACE

White space is the area between design elements, or within individual design elements such as letters. White space does not actually have to be white, but can be part of a colored background as well.

TYPES

• Macro: white space is the space between or around major elements of a page, such as the space to the sides of a column of text, or the space separating images.

  Micro: white space is the area between individual elements, such as the space between letters, words, or paragraphs. Micro space determines the readability of your text.

  Active: white space is used to create the structure of the page. It leads the user from one design element to another.

  Passive: white space includes the areas in between and around elements which do not actively guide the user, but contribute to the overall look and feeling of the design.

EXAMPLES

Identify

EMPTY SPACE

Empty space was needed to balance or bring out the geometric shapes, strong colours and illustrations formed mainly of typeface.

Large blocks of solid colour were added to pages and posters to demonstrate the new capabilities of modern printing technology.

Let's differenciate.

What is the difference?

Now, compare!

And explain...

Work in the platform!

TO START OFF...

Participate in the forum.

NOW...

Work in teams of 3 and read the information on pages 22 and 23 to define AREA, SPACE, and LOCATION OF EFFECT. Once finished, share your results.

TO REINFORCE YOUR FINDINGS, ANSWER...

1. What is the relationship between effect and the visual perception?

2. How many types of effect do you know? Mention them.

3. How do people identify the main message in a design according to the distribution?

WELL... LET'S DEFINE!

Area, Space and Location of Effect...

AREA

The space that we use to design: phisically or virtually.

SPACE

The area that a shape or form occupies. Space can be defined as positive or negative.

-Positive space is the filled space, the object(s) or element(s) in the design.

-Negative space is the empty space, or the open space between design elements or objects, such as a background.

Location of effects

The visual perception we have according to the position of objects (can create illusions).

TASK TIME!

Design an image where you can mix the elements presented.

TO START OFF...

Identify the following concepts...

NOW... LET'S TALK ABOUT "EFFECT" & IT'S PERCEPTION!

TYPES OF EFFECTS...

• The general effect is changed by every new element within the design.

• Physiological: contributes to illusions of size. Filled space seems larger than empty space. Spatial distance through which lines travel, as well as their angles, contributes to inaccurate perceptions of their length. Psychological: large, unbroken spaces are serene, yet bold and dramatic. Small, broken spaces suggest delicacy and complexity.

WHAT DOES IT MEAN???

It means that we can have two different perspectives according to the design and elements used within the design.

Let's see some examples:

Inaccuracy and complexity

Analyze its components.

Dynamic & dramatic

Analyze its components.

Calmness & serenity

Analyze its components

TO ACHIEVE ALL THIS.... WE NEED TO CHECK OUT

Principles of Good Design (work in teams)...

TASK:

Write a descriptive page about Empty Space vs White Space & their perceptions.

TASKS...

1. Present your team information.

2. Show and correct your writing task.

3. Let's talk about Design Principles!

DESIGN PRINCIPLES

*Positive space

*Negative space

*Two-dimensional space

*Three-dimensional space

*Two-dimensional space

Can be found on a flat surface such as a canvas. It has no depth, only length and width.

*Three-dimensional space

It has width, height and depth, can be used to create the illusion of three-dimension on a flat canvas surface. This occurs when a sensation of space which seems to have height, width and depth are visually created as it has been done with the vase in the example shown on the right.

*Positive space

The “occupied” areas in a work of art that is filled with something such as lines, colors and shapes. It is the primary subject matter of a painting; the animals, plants, building, mountain, vase, people, etc., that forms your area-of-interest. It dominates the eye and is the focal point in a composition.

*Negative space

The unoccupied areas that surround the subject matter. It is more passive in nature and is defined by the edges of the positive space it surrounds. It is what gives definition to our composition.

SPEAKING TIME

Work in teams of 3 and argue the following topic in an interview-like.

“A word can sweep by your ear and by its very sound suggest hidden meanings”.

NOW, LET'S TALK ABOUT ASSOCIATIVE MEANINGS!

Have a look on page 24.

*What can you infer?

*When and where can they be used?

*How can we avoid missunderstanding?

Work in 2 big groups.

ASSOCIATIVE MEANING

Associations with words, and the internalization of words and phrases. -Geoffrey Leech (1970).

Help to analyze how humans understand language.

Meaning is attached to language in an associative way: some of the connections that language users draw may not be directly referenced in text or speech.

Psychologists might use associative meaning in various tests and other tools to explore an individual psyche, or in research to apply to collective mentalities for a certain community. The idea of associative meaning can generally help researchers to construct a more comprehensive picture of how certain communications are received by an audience, and how individuals might “use” words or phrases in different contexts.

Look at and analyze EXAMPLE 1

Woman standing behind a stack of books.

EXAMPLE 2

Poverty

EXAMPLE 3

Expressions.

According to Leech... (Work in pairs)

• Connotative Meaning.

• Collocative Meaning

• Social Meaning

• Affective Meaning

• Reflective Meaning

• Thematic Meaning

TAKE INTO ACCOUNT...

Concept, examples, design, elements involved, Activity...

CONNOTATIVE MEANING

• A way to describe some kinds of indirect references that people commonly make in associating a word with a particular idea.

FOR INSTANCE...

When some people hear the word 'pig' they think of a particularly dirty and unhygienic animal. These associations are largely mistaken, at least in comparison with most other farm animals (although their association with various cultural traditions and related emotional responses are real enough), so we would probably not include these properties in the connotations of the word. But the associative meaning of a word often has very powerful communicative and argumentative consequences, so it is important to mention this aspect of meaning.

ELEMENTS INVOLVED...

• Connotative meaning is much more subjective, personal, and contextual by nature.

• It refers to the emotions and evaluations that an individual associates with a word.

• It also may be influenced by an individual’s personal experience with a word and its referent.

QUICK ACTIVITY RELATED TO THIS SECTION...

Listen to the words dictated and make associations.

NOW...

YOUR TURN!