ESP 405 May 24th

ESP 405

Finances

May 24th

Multiple Choice

... attract people based on how they feel.

• Change perceptions

• Have an emotional appeal.

• Reinforce the existing image

Multiple Choice

... get people talking about our products.

• Change perceptions.

• Rebrand

• Generate buzz

Multiple Choice

... reinvent...

• reinforce

• rebrand

• generate buzz

Multiple Choice

... transform people's ideas...

• change perceptions

• reinforce

• have a rational appeal

Multiple Choice

... make a logical argument...

• generate a buzz

• rebrand

• have a rational appeal

Multiple Choice

... emphasize what people already think...

• reinforce the existying image

• rebrand

• generate a buzz

Multiple Choice

A:

• Universal advertising

• A change in status of foreign stars

• differences in advertising styles

Multiple Choice

B:

• differences in advertising styles

• universal advertising

• a change in status of foreign star

Multiple Choice

C:

• a change in status of foreign stars

• a product that has a different status in different cultures

• differences in advertising styles

Multiple Choice

D :

• difference in advertising styles

• universal advertising

• a product that has a different status in different cultures

Some advertising

• A. https://www.youtube.com/watch?v=gSPZuwK9PNo (GERMAN ADS) // https://www.youtube.com/watch?v=qhArZrephCY (BRITISH ADS)

• B. https://www.youtube.com/watch?v=7tMkNzdOQ3s

• C. https://www.youtube.com/watch?v=oH9iueYtnSk

• D. https://www.youtube.com/watch?v=2BXRGzjo1_Q // https://www.youtube.com/watch?v=MaMoq7_R_y0