Rural Marketing Unit 3

Rural Marketing Unit 3

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THANK YOU

Multiple Choice

What is the rank of FMCG sector in terms of its contribution to the Indian economy

• 4

• 3

• 2

• 1

Multiple Choice

What is the contribution of rural areas to FMCG spending?

• 46%

• 36%

• 34%

• 26%

Multiple Choice

Major FMCG companies in India............

• Hindustan Unilever Ltd

• Nestle India Ltd

• Godrej Consumer Products Ltd

• All the above

Multiple Choice

Goods which respond to routine response buying situations are called:

• Fast-moving goods.

• Convenience goods.

• Service goods.

• None of the above

Multiple Choice

Products which require a considerable amount of search behaviour are called:

• Luxury goods.

• Convenience goods.

• Shopping goods.

• None of the above

Multiple Choice

The total sum of products offered by an organisation is called:

• The product line.

• The product mix.

• The product item.

• None of the above

Multiple Choice

Major Key Sectoral opportunities for Indian FMCG Sector are

• Dairy Based Products

• Packaged Food

• Oral Care

• Beverages

• All the above

Multiple Choice

AMUL stand for ........................

• Anagand Milk Union Limited

• Anand Milk Union Limited

• Ananath Milk Union Limited

• Anand Millet Union Limited

Multiple Choice

“Word of mouth “ is a powerful medium of promotion for..... in rural market.

• Non Durable goods

• Durable goods

• FMCG

• All the above

Multiple Choice

...................... a form of services that provide solution to the financial needs of the consumers in Rural areas

• Urban Banking

• Industrial Banking

• Rural Banking

• None of the above

Multiple Choice

................. Largest Indian commercial banks were nationalized in 1969

• 15

• 14

• 13

• 12

Multiple Choice

In 1977 the ...........license rule was implemented

• 1:1

• 1:2

• 1:3

• 1:4

Multiple Choice

NABARD stand for...............................

• National Bank for Artisans and Rural Development

• National Bank for Agricultural and Remote Area Development

• National Bank for Agricultural and Rural Development

• None of the above

Multiple Choice

National Bank for Agricultural and Rural Development was established in ..........

• July 1982

• July 1992

• July 1972

• July 2002

Multiple Choice

The 1:4 rule & license procedure was frozen in the year ...............

• 1970.

• 1980.

• 1990.

• 2000.

Multiple Choice

AEZ stand for

• Agricultural Economic Zone

• Average Economic Zone

• Aeronautical Economic Zone

• None of the above

Multiple Choice

............marketing activity intended to increase demand for a product that appears to meet an evident market need

• Digital

• Social

• Developmental

• Non of the above

Multiple Choice

The financial inclusion in a Rural Household usually follows this preference order

• Savings Account

• Fixed Deposit

• Agriculture Credit

• All the above

Multiple Choice

The common durable goods purchased by rural consumers is ................

• Moped

• Tractor

• Television

• All the above

Multiple Choice

............................. is the Regional Rural Bank

• Karnataka Gramin Vikas Bank

• Kerala Gramin Bank

• Karnataka Vikas Gramin Bank

• All The Above