Product Placement of the Future

Product Placement of the Future

Lead In:

How would you feel if you saw this image in a film you were watching?

Open Ended

If I saw this image in a film I was watching, I would feel...

Poll

If product placement was tailored to me individually, I would feel

• better

• indifferent

• worse

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Multiple Select

The author predicts that... (tick all that apply)

• there will be more advertisements before and after online media.

• viewers will see different brands advertised to them based on the data that has been collected from them

• streaming services could drop in brand-name products based on when a show is being watched.

• certain companies, such as fizzy drink companies, will dominate the future of advertising.

Multiple Choice

Netflix has stated that it will not use any data collected from its users for tailored product placements because...

• they do not yet have enough data

• they claim that other types of advertising are more effective

• they claim that the privacy of their members 'is a top priority'.

• they make enough revenue by selling customers' data to third parties

Multiple Choice

Product placement is...

• a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program.

• a synonym for ‘tailored’. Meaning ‘made for a particular customer’.

• a marketing technique where a brand is incorporated into the script of a tv programme or film so that the features of its products can be showcased.

• the idea that buyers can dictate trends and even prices because they have more choice than ever before.

Multiple Choice

Marketing executives are...

• the people who create laws determining what advertisements can be shown

• the people who oversee marketing decisions

• the people who work in marketing

• the people who run the company

Multiple Choice

Virtual product placement is...

• product placement which appears on streaming services.

• product placement which appears on television

• computer-generated product placement which appears on video games.

• product placement which appears on streaming services.

Multiple Choice

'cord-cutters' is...

• jargon used in the media industry to describe people who have never paid for subscription-based television services.

• jargon used in the aviation industry to describe people who do not use parachutes.

• jargon used in the medical field to describe people who cancel their prescriptions, usually in favour of free advice from the internet.

• jargon used in the television industry to describe people who cancel their television subscriptions, usually in favour of free services on the internet.

Multiple Choice

'Bespoke' is...

• a synonym for ‘loud’. Meaning ‘made to get a customer's attention’.

• a synonym for ‘good’. Meaning ‘made to look good’.

• a synonym for ‘targeted’. Meaning ‘made to appeal to a particular customer’.

• a synonym for ‘tailored’. Meaning ‘made for a particular customer’.

Multiple Choice

brand integration is...

• a marketing technique where a brand is incorporated into the script of a tv programme or film so that the features of its products can be showcased.

• a marketing technique where a tv programme or film is incorporated into the features of a product.

• a marketing technique where a person is introduced to a tv programme or film so that their acting skills can be showcased.

• a marketing technique where a brand is incorporated into the script of a tv programme or film because no other brands are quite as good.

Multiple Choice

Crossover campaign / Cross-promotion is...

• where the consumers of one product or service are targeted with a related product. For example, viewers of Oprah Winfrey are targeted with her books.

• where the consumers of one product or service target the makers of a similar product. For example, viewers of Oprah Winfrey always buy her books.

• where the consumers of one product or service are targeted with a completely unrelated product. For example, viewers of Oprah Winfrey are targeted with her books.

• where Oprah Winfrey's viewers are targeted with her books. For example, 'Business Lessons from Oprah Winfrey'.

Multiple Choice

Empowered consumerism is...

• the idea that buyers have fewer consumer options than ever before because of anti-competitive practices.

• the idea that companies can dictate trends and prices to consumers because they have more power than ever before.

• the idea that buyers can dictate trends and even prices because they have more choice than ever before.

• the idea that companies can dictate trends and even prices even though consumers have more choice than ever before.

Open Ended

Do you think that tailored product placements will be a success in the future? Why or why not?