Advertising in the 21st Century

Advertising in the 21st Century

This lesson will focus on advertising in the 21st Century

Traditional advertising

Advertising in the 21st Century has changed greatly due to digital media. In the past the most popular way to advertise products was on the radio, through television advertisements and via magazines and newspapers.

Advertising-how it has changed

Advertisers can now connect with us in a wider variety of ways. These ways include, via social media. Think of the social media you use and the advertisements that you see when you are online.

Target Audience

One thing that hasn't changed over the years is the fact advertisers make assumptions about people and use these to create a 'target audience.' This is the target of their ads, the group they hope will be most interested in their ads, it relies on stereotypes and our cultural beliefs/assumptions about what is 'normal.' What is this ad assuming??

Techniques used in advertising

Look at the techniques on the following slide advertisers use to attract our attention. Can you think of a specific advertisement that uses one of these techniques ?

Advertising techniques

• FOMO

• Celebrity endorsements or influencers

• Stereotypes and assumptions

• Feel good moments

• Annoying songs or images you can't forget

• Implying your age group/gender needs this

• Emotive appeals

Fill in the Blanks

Multiple Select

This advertising technique is popular in the 21st Century it is

• celebrity endorsement

• emotive

• feel good moment

Fill in the Blanks

Multiple Choice

The following is an example of using .......to persuade the audience this is what they should buy

• stereotypes

• feel good moments

• influencers

Multiple Choice

These types of advertisements rely on .... to reach their audience

• newspapers

• the radio

• podcasts

• social media

Multiple Choice

The target audience advertisers are aiming for this advertisement would be

• children

• young women

• middle aged men

Multiple Choice

The target audience of these types of advertisements is typically

• young, sports minded men

• older women

• pregnant mothers

Multiple Choice

These advertisements rely on

• the audience believing in the product

• the audience believing in the celebrity endorsing it

• FOMO

Multiple Choice

What is the technique being used here?

• FOMO

• Celebrity endorsement

• Stereotype

Multiple Choice

What is the technique being used here?

• Stereotypes

• Feel good moments

• Celebrity influencers

Multiple Choice

What is the technique being used here?

• FOMO

• Recognisable/annoying features

• Assumptions

Multiple Choice

What is the technique being used here?

• Emotive appeals

• Celebrity endorsements

• Feel good moments