Theory of Colour - Introduction to Marketing P2S

Theory of Colour - Introduction to Marketing P2S

Poll

This or That?

Colour Theory

• Colour theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate.

• colour ads attract 42 percent more attention than those in black and white.

• Colours are perceived differently by individuals - e.g. men may prefer bold, bright colors while women prefer softer ones and pastels.

Why Is Colour Theory Important to Content and Social Media Campaigns?

• After a nanosecond of processing the information, the individual makes a judgment about what they see. They may be interested, bored, or repulsed.

• The mood of an advertisement be induced with the right colour design.

• What colours make you feel calm? Angry? Happy? Loved?

Poll

This or That?

Colour Combinations: Background and Text

• Contrasting colours are easier to read

• Colours that do not lose visibility from afar include:

• Black

• Green

• Red

• Yellow

• Blue

Marketing

Marketing is activities a business uses to promote and sell products and services, including market research and advertising

Multiple Choice

How is marketing different to advertising?

• It is the same thing.

• Marketing is one component of advertising.

• Advertising is one component of advertising.

• Advertising is for products, marketing for services.

Market Research

• Market research is gathering information about the consumers' needs and preferences. The steps to conduct market research are:

• Define the problem or objective

• Develop a research plan

• Collect information

• Analyse information

• Present Information

• Make decisions based on the results

Poll

How important do you think Market Research is for a business?

• Not important at all

• Somewhat important

• Very Important

• No reason to do it