1.3 – Audience, Purpose and Genre

1.3 – Audience, Purpose and Genre

by Eman V90001739

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Multiple Choice

What does leading mean?

• The height of each character

• The vertical space between each line of type.

• The process of adjusting the space between characters to create a harmonious pairing.

• The width of a text block

Multiple Choice

What does Kerning mean?

• The height of each character

• The vertical space between each line of type.

• The process of adjusting the space between characters to create a harmonious pairing.

• The width of a text block

Multiple Choice

What does the term "measure" describe?

• The height of each character

• The vertical space between each line of type.

• The process of adjusting the space between characters to create a harmonious pairing.

• The width of a text block

Multiple Choice

What does the term "x-height" describe?

• The height of each character

• The vertical space between each line of type.

• The process of adjusting the space between characters to create a harmonious pairing.

• The width of a text block

Multiple Choice

which of the following helps readers to catch with the important information 

• Hierarchy and scale

• Measure

• Leading

• Non of mentioned

What Is Typography, And Why Is It Important? [2021 Guide]

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Open Ended

Mention 3 of Typography elements

Open Ended

Look carefully at this book cover and try to anticipate the target audience and the topic of this book.

after knowing the audience and topic, talk about colors, font & graphics used, and how these elements are relevant to the targeted audience and the purpose of the book.

Open Ended

Look carefully at this book cover and try to anticipate the target audience and the topic of this book.

after knowing the audience and topic, talk about colors, font & graphics used, and how these elements are relevant to the targeted audience and the purpose of the book.

Open Ended

Look carefully at this book cover and try to anticipate the target audience and the topic of this book.

after knowing the audience and topic, talk about colors, font & graphics used, and how these elements are relevant to the targeted audience and the purpose of the book.

Open Ended

Look carefully at this book cover and try to anticipate the target audience and the topic of this book.

after knowing the audience and topic, talk about colors, font & graphics used, and how these elements are relevant to the targeted audience and the purpose of the book.

​your task:

​​Individual task

• Chose one of the topics below.

• Create a page layout design that reflects a good understanding of Typography elements.

• Use Canva or any other application ( Sketchbook), to create your design.

• ​Pay attention to the relation between the font, Audience, and the purpose of the page layout.

• ​Upload finished design on your private channel (CMP611_PC1.3_P_ID)

• Design a cover for one of the following:

( children drawing book, Healthy lifestyle, The Geography of UAE, The danger of Global warming, the secret that lies in the pyramids ).