Chapter 2: Business Tools

Chapter 2: Business Tools

by KAMARULZAMAN ISHAK

​Slides by Dr. Azlin Shafinaz Mohamad Arshad

Multiple Choice

True or False?

Internal elements refers to controllable elements outside the company that influence how well the company operates.

• True

• False

Multiple Choice

One of the following is NOT a strength of UBER:

• Well-recognized brand

• High standard of service

• Local rules and regulations

• Unlimited fleet of vehicles

Multiple Choice

True / False?

A company can survive for years without customers.

• True

• False

Multiple Choice

True / False?

Entrepreneurs must decide which customer segment to serve and which one to ignore.

• True

• False

Multiple Choice

Income and education falls under which type of market segment?

• Psychographic

• Geographical

• Behavioral

• Demographic

Multiple Choice

Value proposition is a critical element in business model canvas because _____

• it answers the question on why customers choose your product / service instead of your competitors

• it answers the question on why customers avoid your products / services and choose your competitors

• it provides source of revenue to the business

• it can help your customers better understand what you are selling

Fill in the Blank

The concept of _______ _________ summarizes why a consumer should buy a product or use a service.

Multiple Choice

What do you call this type of distribution channel?

• Social media

• Loyalty programs

• Partnership

• Word of mouth

Multiple Choice

The correct order of customer relationship drivers are:

• customer acquisition, retention and boosting sales

• customer retention, acquisition and generate sales

• boosting sales, customer retention and acquisition

Multiple Choice

The best way to create a revenue stream is ____

• sell a product/service that customer need or want

• manage a business that satisfies your stakeholder

• choose the right customer segment to market your product/service

• follow / copy your competitor's strategy to generate revenue stream

Multiple Choice

One of the following is NOT a source of revenue stream:

• rent

• licensing

• admin

• subscription

Poll

Your most favorite smartphone is____

• iPhone

• Samsung

• Redmi

• Oppo

• Others

Multiple Choice

How many types of partners are there?

• 2

• 3

• 4

• 8