II Brand Refresh Quiz

II Brand Refresh Quiz​

​Were you listening or were you "listening"?

Multiple Choice

What is the objective of our brand refresh?

• Is Government say one

• Strategic opportunity as part of IPOS Family’s 20th anniversary, to improve communications through a cohesive branding strategy

• Logo old liao, change lor

• I wasn't listening, send helP

Multiple Choice

What is our primary colour and corporate font?

• Royal Purple, Arial

• Deep Purple, Rubik/Calibri

• Annoying Orange, Comic Sans

• Err... pink? Webdings??

Multiple Choice

What are the three themes of our branded imagery?

• Capturing Potential, Creating Ideas, Extending Possibilities

• People, abstract textures, aerial photos

• Cool colours, blue, purple

• Capturing people, Creating disaster, Extended suffering

Multiple Choice

What does our logo design aim to represent?

• Our 20 years of history thus far

• Represents diversity in ideas

• It is designed to be purely aesthetic

• Word mark forms a ‘window’ to communicate possibilities through IA/IP