English for International Tourism W4

English for International Tourism W4

by Chris Rójaѕ

​CASE STUDY - TAILOR A PACKAGE

​CASE STUDY MENU

​

Aim: To design a package for Chinese tourists.

​

1 Read an email about the boom in Chinese tourism.

2 Listen to a representative of the China Travel Market Research Institute.

3 Read an email from a tour operator in Beijing,

4 Write a proposal for a suitable package.

​Getaway Travel

​Diane Sullivan is a senior partner in the Getaway travel agency in London. Read her email to her junior colleagues and answer the questions.

​

1 What prediction has the World Tourism Organization (WTO) made?

2 What explains the growth of outbound tourism?

3 What do the numbers 8.3, 6.4% and 17.5% represent?

​​Research interviews

Listen to Hannah and Dan from Getaway Travel interviewing an expert on the Chinese outbound market. He identifies two types of tourist: Generation X (older first-time travellers) and Generation Y (mid 20s, highly educated, affluent). Complete the table with information about them.

​​An email from Beijing

Getaway Travel have received the email below. What is Huang Meng offering? How does he make the offer sound attractive?

​A feedback meeting

After the interview Hannah, Dan and Kevin from Getaway Travel get together to compare notes. Listen and complete the fact file.

Fill in the Blanks

Listen and complete the fact file.

1 Food is not a priority. Most European food is

Fill in the Blanks

Listen and complete the fact file.

2 They prize luxury European goods because they are

Fill in the Blanks

Listen and complete the fact file.

3  They enjoy visiting

Fill in the Blanks

Listen and complete the fact file.

4 Semi-FITs need a tour guide who is

Fill in the Blanks

Listen and complete the fact file.

5 Chinese visitors appreciate visitor information in

Fill in the Blanks

Listen and complete the fact file.

6 Most high-spending tourism comes from

​TASK (15 minutes)

​In breakout rooms, you will work in small groups of 2 or 3. In response to Huang Meng's email, decide what kind of ten-day tour you could organize for groups of Chinese visitors to your country.

​

Decide on:

• the profile of visitor your package is aimed at.

• the type of accommodation you would book. the best things for the group to see and do.

• a possible itinerary for the group.

​Vocabulary

​Look at the dictionary entries. What do [C] and [U] stand for?

Multiple Choice

Are the following advertising or publicity ?

1 a television commercial broadcast during prime time

• advertising

• publicity

Multiple Choice

Are the following advertising or publicity ?

2 space purchased for a banner embedded in a commercial website

• advertising

• publicity

Multiple Choice

Are the following advertising or publicity ?

3 a message about an upcoming event posted on Twitter

• advertising

• publicity

Multiple Choice

Are the following advertising or publicity ?

4 a description of your Caribbean cruise on TripAdvisor

• advertising

• publicity

Multiple Choice

It means "a document, computer file etc that is exactly like the original one"

• copy

• design

• feedback

• hype

Multiple Choice

It means "a drawing that shows what something will look like when it is made"

• copy

• design

• feedback

• hype

Multiple Choice

It means "comments about how well or how badly someone is doing something, which are intended to help them do it better"

• copy

• design

• feedback

• hype

Multiple Choice

It means "the use of a lot of advertisements and other publicity to influence or interest people"

• copy

• design

• feedback

• hype

Multiple Choice

It means "knowledge or facts about someone or something"

• information

• investment

• promotion

• travel

Multiple Choice

It means "the amount of time, energy, or emotion needed in order to make something successful"

• information

• investment

• promotion

• travel

Multiple Choice

It means "the process of attracting people’s attention to a product or event, for example by advertising"

• information

• investment

• promotion

• travel

Multiple Choice

It means "to go on a journey or visit different places, especially places that are far away from where you live or work"

• information

• investment

• promotion

• travel

Fill in the Blanks

Complete the pairs of sentences with the correct form of a word from the box in

the previous questions, there's only one answer for each number Are the words countable (C) or uncountable (U)?

Example: a I want a job with good prospects for ___

b We're doing a special winter sports ___

Answer: promotion

a We're looking at a new ___for the company logo.

b She did a course in web ___ during her third year at college.

Fill in the Blanks

a The tax cuts are aimed at stimulating ___ in tourism.

b She's made a huge ___ in time and effort to get this done.

Fill in the Blanks

a I'm very happy with the ___ for the new full-page advertisement.

b Could you give me a(n) ___of last year's financial report?

Fill in the Blanks

a They say that ___ broadens the mind but I'm not sure it does.

b She's off on her ___ again and won't be back for another six months.

Fill in the Blanks

Listen to Brad and Kristin trying out their new website and write the

correct option.

1 The website is taking a long time to load / shut down / refresh.

Fill in the Blanks

2 Kristin thinks that they don't have enough bytes / bandwidth / images.

Fill in the Blanks

3 The graphics / headers / links are all in different colours.

Fill in the Blanks

4 There is too much text / are too many pictures / are too many videos on the site.

Fill in the Blanks

5 The video opens up in Internet Explorer / opens in a new window / won't open.

​SOCIAL MEDIA

​1 Do you use social media? Which services do you use and what do you use them for?

2 How can a travel organization promote a destination through social media?

​Read what different people are saying about social media. Exchange information with your partner and make a list of the advantages and disadvantages of using social media in tourism promotion. Are the benefits stronger than the disadvantages?

​

​You are going to read an article about a social media

campaign to promote the Great Barrier Reef in Australia.

Write three questions about things you would like to know

about the campaign. Share your questions with a partner.