Media and money| Understanding media - part 3

Media and money| Role of media in democracy

by Akbar Ali

​•What difference do you see in the way the same event

is reported in different newspapers?

How do the headlines compare

Open Ended

What difference do you see in the way the same event

is reported in different newspapers?

How do the headlines compare?

​Learning Objectives

1. Describe the importance of advertisement in media

2. List the advantages of media in a democracy

3. Analyse the relation between media and democracy.

4. ​

​Video Review

What is meant by advertisement ?

Why does media publish/broadcast the advertisement?

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https://www.youtube.com/watch?v=miWQRddis3E​

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​​The technology that the mass media uses keeps on changing continuously as more advanced machines are developed. To keep abreast of their competitors media companies have to deploy the latest technologies which requires a great deal of money. Moreover, in bringing news or a favourite programme to your homes, many people from different fields are involved. For example, to create and broadcast a programme on television, an entire film crew comprising of the director, producer, cinematographer, camera operators, lighting technicians, film editors, etc. and several artists work together. This is like any other profession in which people have to be paid for services rendered. Therefore, mass media requires a lot of money to run its operations.

•The most popular method used to earn money by mass media for running its operations is in the form of advertisements. These are paid messages that promote a product or service. Their purpose is to influence the people to buy those products or services. Every time you watch a programme on television there are several advertisements that are shown during intervals. In return, those companies that benefit from advertisements pay revenue to the channels. The radio also earns money through its audio advertisements

Multiple Choice

Choose the incorrect statement

• The radio also earns money through its video advertisements

• The purpose of the advertisement is to influence the people to buy those products or services.

• Advertisements are paid messages that promote a product or service.

​Group Discussion

​​Group 1 - What is independent media ? Why is it important for a democracy?

Group 2 - Do you think media is an essential instrument in a democracy? Why?

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What important role does the media play in a democracy? List ( page 245 ) – Muhammed saqib, Shiful, Fadil, Kishkinth ( Prepare a graphic organizer)

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What is your opinion on media censorship? Is Internet censorship necessary?

( Finha, Prachi, Ridhi, Sampreet )

​Role of media

1. ​It has the capacity to create an informed opinion.

2. It enlightens and empowers the people.

3. Access to information is essential for the health of a democracy.

4. It ensures that citizens make responsible

5. Media checks by ensuring that elected representatives uphold their oaths

6. Citizens can learn about the functioning of the government

7. Can voice their opinions against the government

8. Media can further promote democracy by educating voters,

9. Protecting human rights,

10. Promoting tolerance among various social groups

11. Ensuring that governments are transparent and accountable.

​Sometimes the government prevent either a news item or scenes from movies, shows, lyrics of a song from being shared with the people. This is called censorship.

There have been instances in the history of India where the government has taken steps to censor the media.

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• ​Eg: 1975, the Indira Gandhi government imposed censorship of press during The Emergency.

• ​​​On 2 October 2016 the Srinagar-based Kashmiri newspaper, Kashmir Reader

• ​ September 2020, India banned TikTok,

• ​the internet in Kashmir was blocked at least 31 times from 2012 to 2016

Open Ended

​​Group 1 - What is independent media ? Why is it important for a democracy?

Group 2 - Do you think media is an essential instrument in a democracy? Why?

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Notebook work - ( Prepare a graphic organizer) - What important role does the media play in a democracy? List ( page 245 ) – Muhammed saqib, Shiful, Fadil, Kishkinth

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What is your opinion on media censorship? Is Internet censorship necessary? ( Finha, Prachi, Ridhi, Sampreet )

Multiple Choice

Assertion: The media can present a balanced report only when the media channel is owned by government.

Reason: Media should discuss all points of a particular story and should leave it up to the readers to form their own opinions.

• A. Both A and R are true, and R is the correct explanation of A.

• B. Both A and R are true, but R is not the correct explanation of A.

• C. A is true but R is false.

• D. A is false but R is true.

Multiple Choice

Choose the correct statement

• The most popular method used to earn money by mass media is increasing the circulation.

• Discuss only the government point of view is a example for balanced report.

• Discuss only the government point of view is a example for balanced report.

• media can further promote democracy by educating voters, protecting human rights, promoting tolerance among various social groups.

​Home Assignment

​Can you think of an issue that does not seem important to you because it is never featured in the media? - Prepare a news report on that.

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