Lesson 1

Follow Up

by Rajat Arora

Follow Up

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A continuation of something that has already been started or done

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If you follow up something that has been said, suggested, or discovered, you try to find out more about it or take action about it

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Follow up are just words but they directly impact on your leads to close

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A piece of work that builds on or exploits the success of earlier work​

Why follow ups are important

Customer expectation fulfills, which provide them with more reasons to get your product​

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Customers stick to your business for a longer period of time as you are always available

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Follow ups make customers feel special and therefore this increases reliability process for the customers

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Why follow ups are important

A regular follow up always gives customers a chance to be heard and engage effectively​

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Follow-ups can be a great source to ask customers, “What they want/expect next”

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A follow-up call is always required after conducting a marketing campaign to the people who called just to enquire. You might just get a lead!

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Followup - Modes

Directly from your Outlook

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Salesforce

a. New Task

b. ​Outlook Event

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Make a followup sheet on Excel

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Create followup reminders on your phone​

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Open Ended

Neetu (SRM) called Farha Exports Pvt Ltd (supplier) for the first time whose buyer XYZ has approved few invoices for Early Payment.

​Neetu's call was answered by Vandana (CFO) of the company.

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Vandana informed Neetu that she is busy right now and will be available at 5pm for any discussion.

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Please suggest Neetu what should she do?