Unit 3 - Participation

Unit 3 - Participation

By Matt Shefford

What are we learning today?

This quick (10 min) lesson will quickly revise what multi-platform storytelling is with a quiz.

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Following this you will have time to revisit your 2021 draft of your IA1 Case Study prior to our next lesson.​

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It is expected that your first 2 sections are complete prior to next lesson.​

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience (Jenkins, 2007).

Multiplatform storytelling

Convergence Culture

Transmedia storytelling reflects the economics of media consolidation or what industry observers call "synergy." Modern media companies are horizontally integrated - that is, they hold interests across a range of what were once distinct media industries. A media conglomerate has an incentive to spread its brand or expand its franchises across as many different media platforms as possible. Consider, for example, the comic books published in advance of the release of such films as Batman Begins and Superman Returns by DC ( owned by Warner Brothers, the studio that released these films). These comics provided back-story which enhanced the viewer's experience of the film even as they also help to publicize the forthcoming release (thus blurring the line between marketing and entertainment) (Jenkins, 2007).

Key ideas: digital convergence, convergence culture, participatory culture, vertical integration, horizontal integration.

Multiple Choice

Multiplatform storytelling (Transmedia)

• has limited entry points, is considered traditional media, appears only on VOD/SVOD platforms.

• has multiple entry points, is additive, encourages collective intelligence, institutions sustain participation and engagement by distributing their story world across multiple platforms

Multiple Select

Context of Production is...

• factors which influence the production (budget, social/cultural/political environment of the era, technology, audiences, institutions, year), cast, crew

• the who, what, when, where and why

Multiple Choice

Context of Use is..

• how the audience use the product, who the product is made for, how they interact and use the product (interactive features), classification/ratings limitations may affect this.

• the type of audience that use the product

Multiple Choice

The image showing Avatar's utilisation of motion/performance capture is a SIGNIFICANT [WHAT] FACTOR AFFECTING CONTEXT OF PRODUCTION

• AUDIENCE

• INSTITUTION

• TECHNOLOGY

Multiple Select

This is a SIGNIFICANT [WHAT] FACTOR AFFECTING CONTEXT OF PRODUCTION

The restricted categories for films and computer games are:

Mature Accompanied (MA 15+) and Restricted (R 18+)

The following classification categories are restricted categories. This means there are legal restrictions on viewing and/or playing these films and computer games.

• TECHNOLOGY

• INSTITUTION

• AUDIENCE

Multiple Choice

This is a SIGNIFICANT [WHAT] FACTOR AFFECTING CONTEXT OF PRODUCTION

Screen Australia’s Head of Content Sally Caplan said, “We are proud to announce this impressive line-up of children’s titles as part of our ongoing commitment to supporting quality Australian screen stories for young audiences. It’s important that Australian kids can see their stories and experiences reflected on screen and families around the country will be in for a treat with these new projects.

• AUDIENCE

• TECHNOLOGY

• INSTITUTION

Where to from here.

Now that you are refreshed in your understanding of what makes a multiplatform story...

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Your task is to revise and draft a final version of:

​1. Introduction paragraph

2. Context of Production paragraph​ (must include significant technology, audience and institution factors).

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Example: This horizontal integration is a significant institutional factor influencing the context of production. It provides multiple entry-points to a diverse range of audiences, expanding to traditional media in order to capture print/off-line and free-TV audiences, which typically is made up of an older demographic as opposed to digital natives (American Press Institute, 2017).

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You must refer to your checklist / structure.