ESB Domain 2 Lesson 2

ESB Domain 2 Lesson 2

By Miranda Cauldwell

Multiple Choice

Which of the following demographic groups would most likely be the target market for the product in the image?

• Male & female age 12-17

• Male & female age 25-45

• Male & female age 50-60

• Male & female age 70-80

Multiple Choice

Which of the following demographic/geographic groups would most likely be the target market for the product in the image below?

• rural

• suburbs

• Metropolitan

• Urban

Multiple Select

Marketing is used to:

SELECT ALL THAT APPLY

• Build your brand

• increase your sales

• Attract qualified leads

Multiple Select

The four segments of data are:

(SELECT ALL THE APLLY)

• Behavioral

• Geographic

• Demographic

• Psychographic

Multiple Choice

Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.

• demographics

• psychographics

• geographics

• target marketing

Multiple Select

Demographic data is statistical information about their customers. Some examples of demographic data might be:

(SELECT ALL THAT APPLY)

• age

• gender

• ethnicity

• income

• employment

Multiple Choice

Geographical data provides companies with:

• their customers' locations to see the areas with high and low sales volumes

• the geography of the country they sell their product in

• where everyone who is employed in the company is from

Multiple Choice

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Multiple Choice

Which of the following is an example of psychographic information?

• lives in a rural area

• single, no children

• enjoys running

• lives in a cold climate area

Multiple Choice

Which of the following is an example of demographic information?

• married with children

• loves to travel

• enjoys volunteering

• participates in an art club

Multiple Choice

The mature market, over age 50, is an example of:

• demographic

• psychographic

Multiple Choice

Behavioral Data is collected by:

• watching the behaviors of people on the street

• analyzing the behavior of executives in the company

• observing customers' behaviors to understand their buying habits

Most Dominant Medium

Television Marketing

​

Most Rapidly Growing Medium

Internet Marketing

​

How can we use target markets in advertising?

Multiple Choice

What does PPC marketing stand for?

• Paper-people-clip

• Pay-per-click

• People-pushing-content

Multiple Choice

What does SEO stand for?

• Search Execute Officer

• Special Executive Officer

• Search Engine Optimization

• Sample Excellent Oatmeal

ACQUISITION

an asset or object bought or obtained​​

CAC is used to determine if your company is profitable and will continue to be

​

Higher CAC? marketing is ineffective ​

​Customer Acquisition Cost

CAC = (Marketing Expenses + Sales Expenses)​

Number of new Customers for the Period​

Multiple Choice

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

• 110

• 500

• 300

• 700

Multiple Choice

CAC stands for:

• Consumer Action Class

• Customer Acquisition Cost

• Casually Acquiring Customers

CUSTOMER RETENTION

refers to a company's ability to turn customers into repeat buyers and prevent them from switching to a competito

Less expensive to RETAIN customers than attract or "buy" new ones through targeted marketing

​Customer Retension

Rate​

CRR =[(Number customers at end of period - number of NEW customers acquired during the period)/number of customers at start of the period] x 100

​

[(E- N) /S] x 100 ​

Multiple Choice

Sally ended June with 500 customers. She started June with 410 customers. During June, she acquired 110 new customers. Find her retention rate.

(hint: CRR= [(E-N)/S]X100 )

• 95%

• 95

• 100%

• 32%

Multiple Choice

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?

• 110

• 50

• 10

• 700

Multiple Choice

Sally ended June with 300 customers. She started June with 310 customers. During June, she acquired 20 new customers. Find her retention rate.

(hint: CRR= [(E-N)/S]X100 )

• 90%

• 90

• 30%

• 56%

Multiple Choice

If the CAC is high, the marketing is:

• ineffective

• effective