Week 3 Case Activity - Mind the Gap

Week 3 Case Activity - Mind the Gap

By Inci Toral Manson

Mind the Gap

​Case Analysis Guidance

To answer the case questions please start with:

• Analysing the core issues using a root cause analysis tool

​

This will help you to answer question 1

Mind the Gap

​Case Analysis Guidance

Once you identified the most prevalent issues (up to max 3), please conduct a situation analysis to develop strategies.

• SWOT, PESTLE, Ansoff and BCG Matrices

• This stage will help you to answer question 2 and 4.

Mind the Gap

​Case Analysis Guidance

• Now what do you need to answer question 3?

• Do the previous steps help you to answer question 3?

Please upload your analysis to the whiteboard (see next slide)​ and let's discuss.

Cases in Marketing 3

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