Business unit 3

Business unit 3: Business Decisions and Strategy

Prepared by Duraimurugan

Business Objectives and Strategy

• Corporate objectives

• Theories of Corporate Strategy

• SWOT Analysis

• Impact of External influences

Business Growth

• Growth

• Organic Growth

• Inorganic Growth

• Problems arising from Growth

Decision making Techniques

• Quantitative sales Forecasting

• Investment Appraisal

• Decision Tress

• Crittical Path Analysis

Influences on Business Decisions

• Corporate Culture

• Stakeholder model versus Shareholder model

• Business Ethics

Assessing Competitiveness

• Interpretation of Financial statements

• Ratio Analysis

• Human Resources

Managing Change

• Key factors in change

• Contingency Planning

•