Social Media

Social Media

MR. HERNANDEZ VAZQUEZ

Get started with marketing on Facebook

Since it was founded in 2004, people all over the world have used Facebook to connect. Facebook gives people the power to build community and bring the world closer together. Facebook is no longer just Facebook, but now includes several popular apps that help people connect with each other and also their favorite businesses and organizations.

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How Facebook can help businesses

Facebook products and tools can help your business:

• ​Increase website traffic

• Build costumer relationship​

• Access insights to help achieve business goals

• Use free and paid advertising tools to attract new customers

Open Ended

Which are the 4 social media that form part of the facebook family?

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Mention 2 ways Facebook products and tools can help your business:

Facebook

Businesses of all sizes can create a Facebook Page for free. Create a Page to establish an online presence, help build community and humanize your business. Then use the free features and paid advertising tools to reach potential customers.

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Why should we create a facebook page?

Keep your customers updated with stories, posts and events

• Create or join a group to let more people know about or engage with your Page.

• Offer customer service through Messenger

• Reach more people with Page promotions or boosted posts

• Encourage transactions (for example, schedule appointments or take reservations) with call-to-action buttons

• List products on Marketplace • Post about open jobs

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Here are some things you can do with a business Page:

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Open Ended

What's one thing you can do with a facebook business page?

Instagram

Instagram is a free photo and video sharing app. People use Instagram to get inspiration, explore interests and create connections through shared experiences. Your followers can see what you post on Instagram through Instagram feed and Stories.

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People use instagram to:

• Add call-to-action buttons to help people discover your website or shop, make a reservation, book tickets or take other specific actions

.• Search and filter messages, flag important messages and create quick replies

.• Create a mobile shopfront with the Shopping on Instagram feature.

• Access insights about your business profile and how well your posts are performing.

• Reach more people with the Promote button

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Some things you can do with an Instagram business account include:

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Messenger is a messaging app and web platform integrated into Facebook. People use it to communicate and build relationships through conversation.

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Messenger

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ON MESSENGER YOU CAN:

•Send messages

• Make calls

• Exchange photos and videos

• Play games with friends

• Send maps and locations

• Interact with businesses

​Businesses can use Messenger for free to build customer relationships and provide customer support.

Multiple Select

ON MESSENGER YOU CAN:

• SEND MESSAGES

• PLAY GAMES WITH FRIENDS

• MAKE CALLS

• SEARCH AND FILTER MESSAGES

​Facebook offers several free features to engage with your customers. You can post updates, pictures and videos. You can also message customers directly.

Build a Community

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Facebook offers free business tools that can further enhance your Page and help you achieve your goals. You can create events, manage appointments, hire employees and sell your products directly on your Page.

Use business tools

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Facebook offers free Page Insights to help you understand the actions that people take on your Page. You can learn what your customers care about and how often they interact with posts on your Page.

Understand your customers

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Open Ended

three reasons why your business needs a Facebook Page: