Module 2 - Evolution of Traditional Media to New Media

Module 2 - Evolution of Traditional Media to New Media

By Carl Roy Rosales

​Direct O God,

We beseech you.

All our actions by Your holy inspiration

and help us on by Your

gracious assistance.

So that every prayer and work of ours may begin with You,

and by You be happily ended.

Amen.

FEU Prayer

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GROUP PRESENTATION

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Multiple Select

Now that you have heard the representatives of each group talk about their brainstorming session on their assigned media age, which of the following would you want to live in?

• Pre-historic Age

• Industrial Age

• Electronic Age

• Information Age

1. To discuss the responsible use of media and information.

2. To explain how the evolution of media from traditional to new media shaped the values and norms of people and society.

Module 2 - Evolution of Tranditional Media to New Media

OBJECTIVES

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• Face-to-face communication

• Word of mouth

• Information sharing was done by selective people​

• ​Visual representations - rocks, clay tablets, leaves, tree barks, and animal skins (Tagaytay, 2016).

Module 2 - Evolution of Tranditional Media to New Media

Pre-historic Age

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• ​Johannes Gutenberg perfected the printing press in 1446.

• Alexander Graham Bell invented the telephone in 1876.

• Thomas Edison experimented with recording sound and music through his invention of phonograph in 1877.

Module 2 - Evolution of Tranditional Media to New Media

INDUSTRIAL Age

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• ​Joseph Nicéphore Niépce developed the process of photography in 1826 and Louis Daguerre ushered photography.

• ​Emile Berliner created the Gramophone System in 1887.​

• ​Guglielmo Marconi introduced the radio in 1895.

• Television became the most ​prominent media in place of radio in the 1950s.

Module 2 - Evolution of Tranditional Media to New Media

INDUSTRIAL Age

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• ​​Alexander Baine Invented the fax machine in 1964.

• ​Eric Tigerstedt developed the cellphone in 1917.

• ​With the development of the broadcast industry, particularly in the expansion of radio and television, the term “mass media” took full effect as it changed the habits of various cultures especially in the 1950s and 1960s.​

Module 2 - Evolution of Tranditional Media to New Media

ELECTRONIC Age

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• ​​Music and film was not left behind, as the development of personal electronic gadgets and recorders (i.e. vinyl records, magnetic tape, cassette tape, compact discs to Walkman and Discman) paved the way for more access to mass media.

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Module 2 - Evolution of Tranditional Media to New Media

ELECTRONIC Age

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• ​Information is made available 24/7.

• ​Various models and prototypes of hardware and software during 1970s and 1980s were introduced.

• Several types of music player systems like the legendary iPod are invented.

Module 2 - Evolution of Tranditional Media to New Media

INFORMATION Age

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Multiple Choice

In this media age, information had to be passed on by word of mouth.

• Electronic Age

• Industrial Age

• Information Age

• Pre-historic Age

Multiple Choice

In which media age was the telegraph invented?

• Electronic Age

• Industrial Age

• Information Age

• Pre-historic Age

Multiple Choice

What is the most prominent media in the 1950s?

• Magazines

• Newspaper

• Television

• Radio

Multiple Choice

Thomas Edison invented phonograph in 1877, but the inventor who was successful in developing a sound and music recording system was __________ in 1887.

• Alexander Graham Bell

• Emile Berliner

• Johannes Gutenberg

• Louis Daguerre

Open Ended

How do you think did the evolution of media affected people?

Questions?

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Module 2 - Evolution of Tranditional Media to New Media