Civics-Public Opinion Continued 2022

Civics-Public Opinion Continued.

Open Ended

Earlier this week we discussed SIX different factors that influence Public Opinion:

Family

School

Peer Groups

Opinion Leaders

Historical Events

Which factor is missing from this list?

What is Mass Media?

Mass Media ​is defined as various forms of communication that transmit information to large numbers of people.

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There are 5 Traditional forms of Mass Media:​

What is Mass Media?

Mass Media ​is defined as various forms of communication that transmit information to large numbers of people.

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Let's try to rank these forms of media from most influential (1) to least influential (5):

What is Mass Media?

Mass Media ​is defined as various forms of communication that transmit information to large numbers of people.

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Let's try to rank these forms of media from most influential (1) to least influential (5):

1. Televison

2. Internet

3. Newspaper

4. Radio

5. ​Books/Magazines

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​Measuring Public Opinion Using Mass Media

Even though mass media is the way people obtain most of their information, it is a very poor way of measuring public opinion.

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The main problem with using mass media to measure public opinion is that mass media is privately owned and operated. This means that you are only getting the views of whoever is in charge of that form of mass media and these views are often biased!​

Examples of Mass Media Biases- Television

Examples of Mass Media Biases- Internet

Examples of Mass Media Biases- Books/Magazines