Logo Design types

Creating Logos

By Martin Sconduto

Let's look into what makes a LOGO a memorable one..

5 Types of Logos

A well-designed logo can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions.

Brand Mark (Symbol)

This type of logo represents the company in a simple but bold manner. In most cases, the designer changes image to be more interesting and to look less realistic.

Multiple Choice

Is this a Brand Mark logo?

• True

• False

IF you were to create a 'Dream Business' logo with only an ICON, What might it look like??

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Draw Time!

Word Mark logos

These are text logos that spell out the company or brand name. Designers change to letters to make them more interesting and make them stand out.

Study these examples of Word Mark Logos.

Here are more examples of Word Mark Logos

Multiple Choice

Which of these logos is a Word Mark logo?

Letter Mark

These logos use a company's initials or the brands first letter. Many companies choose to use this type of logo because their initials work better than company's full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight.

Study these examples of Letter Mark Logos.

Here are more examples of Letter Mark Logos.

Multiple Choice

Letter Mark logos only use the initials or the first letter of a company's name.

• True

• False

Draw Time!

IF you were to create a 'Dream Business' logo with only words or letters, What might it look like??

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IF you were to create a 'Dream Business' logo with only words or letters, What might it look like??

​

Draw Time!

Combination Mark

These logos combine a wordmark and a symbol or icon. Companies can then use just the word mark, just the symbol or use both together.

Study these examples of Combination Logos.

Here are more examples of Combination Logos.

Emblem Logos

An emblem logo surrounds the company name or image within a design or shape. 

Study these examples of Emblem Logos.

Here a few more examples of Emblem Logos.

Multiple Choice

Which of these logos is a combination logo?

Multiple Choice

Is this an emblem logo?

• True

• False

Multiple Choice

Which of these logos is NOT an Emblem logo.

IF you were to create a 'Dream Business' logo using BOTH a graphic AND word / initial, What might it look like??

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Draw Time!