MIL-Q3-W4-Media and Information Languages

MIL-Q3-W4:

Media and Information Languages

By Eriberta Alcaide March 15, 2022

​Lesson Outline

1. Review of the Previous Lesson

2. Most Essential Learning Competencies

3. Lesson Objectives

4. Lesson Proper

5. Reflection/Assessment

March 15, 2022

Media and Information Literacy-Q3-W5

March 15, 2022

Media and Information Literacy-Q3-W5

Multiple Choice

1. The indigenous groups maintain their stand that in any changes, they must take into consideration the welfare of the community. What characteristic of indigenous knowledge is described?

• dependent on nature for survival

• flexible

• locally appropriate

• social responsibility

Multiple Choice

2. Some Aetas in Pampanga started to adapt to changes brought by modernization. What characteristic of indigenous knowledge is described?

• diversified production systems

• flexible

• locally appropriate

• social responsibility

Multiple Choice

3. This refers to the distinctive knowledge kept to a specific group of people.

• cultural knowledge

• indigenous knowledge

• internet

• library

Multiple Choice

4. This source of information is a “network of networks” that consists of millions of smaller domestic, academic, business, and government networks.

• library

• ICT

• The Internet

• indigenous knowledge

Multiple Choice

5. What source of information can the minutes of meetings, conferences, and symposia be classified?

• library sources

• primary sources

• secondary sources

• tertiary sources

1. Describe the nature of genre about codes and conventions;

2. Evaluate everyday media and information about codes, convention, and messages; regarding the audience, producers, and other stakeholders;

3. Share insights on information acquisition and dissemination at present times.​

​

​Learning Objectives

Present an issue in varied ways to disseminate information using the codes, conventions, and language of media (MIL11/12IMIL-IIIa-6)​

​Most Essential

Learning Competencies

Media and Information Literacy-Q3-W5

Open Ended

Analyze the quote and share what you think about it.

“Language may be a source of misunderstandings"

(Marshall McLuhan, 1964)

Open Ended

Arrange the letters in correct order to form a word.

U G A E L N G A

Open Ended

Arrange the letters in correct order to form a word.

D E A I M U G A E L N G A S

codes, conventions, formats, symbols and narrative structures that indicate

the meaning of media messages to an audience.

​LANGUAGE

​

MEDIA LANGUAGES​

Media and Information Literacy-Q3-W5

pertains to the technical and symbolic ingredients or codes and conventions that

media and information professionals may select and use in an effort to communicate ideas, information and knowledge

Draw

Identify a sign or symbol in your community that is used to convey information (ex. for directions, locations of attractions, others).

denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience​

Media Language

Media and Information Literacy-Q3-Week 5

​the literal meaning of the media text

Media Language

Media and Information Literacy-Q3-Week 5

​Denotative Meaning

​Connotative Meaning

​the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc

Media Language

Media and Information Literacy-Q3-Week 5

Multiple Choice

These have an established meaning, which is either denotative or connotative, to the target audience.

• Media language

• Media codes

• Media conventions

• Media producers

Media Codes and Conventions

• two of the most significant aspects of media and information language

• ​the very foundations of all the existing media

Media and Information Literacy-Q3-Week 4

Media Codes and Conventions

​MEDIA CODES

• commonly have an established meaning, denotation or connotation, to the target audience

Some text here about the topic of discussion

​MEDIA CONVENTIONS

• the possible methods in which codes are organized in a product

Media Codes and Conventions

​Types of Media Codes: Symbolic Codes

Some text here about the topic of discussion

​Setting

Mise en scene

Acting

Color​

Media Codes and Conventions

​Types of Media Codes: Symbolic Codes

Some text here about the topic of discussion

​Setting

Mise en scene

Acting

Color​

Media Codes and Conventions

Technical Codes

Some text here about the topic of discussion

• the formal written language used in creating a media product

• include printed language and spoken language

Written Codes

• codes specific to a media form alone

• include camerawork, editing, lighting

Media Codes and Conventions

Media Conventions

Media and Information Literacy-Q3-W5

• refer to the recognized ways of using media codes

Form Conventions

Story Conventions

Genre Conventions​

Media Codes and Conventions

Media producers, stakeholders and audience

Media and Information Literacy-Q3-W5

the people who initiate, plan, and produce media texts​

Media producers

Media stakeholders

people or organizations that share the same interests or intentions

Media audience

a significant element in delivering media texts

Media Codes and Conventions

Media and Information Literacy-Q3-W5

the reaction of the audience to the media text

Audience Engagement

Audience Expectations

the anticipation of the audience about the text

Audience Foreknowledge

the exact information (not expectations) which the audience brings about the media output

Media Codes and Conventions

Media and Information Literacy-Q3-W5

the connection built by the media text to the audience.

Audience Identification

Audience Placement

the strategies producers use to make the audience feel that the media text is made specifically for them

Audience Research

the monitoring of the audience before, during, and after the production of the media tex​

Open Ended

Give three things you learned from the lesson today.