MARKETING MIX

MARKETING MIX

By JOSEPHINE DINGLASAN

PRAYER

Let us put ourselves in a minute of prayer.  Our loving Father, we praise and glorify Your name each day.  We thank You for all the blessings especially the gift of life You showered us.

Thank You for giving us the opportunity to learn in this time of global pandemic.  Bless our classmates, teachers, and school that we may bring hope to our community.

We humbly ask for your forgiveness to all our shortcomings and help us to be a better person.  Grant us wisdom, peace of mind, and a pure heart to be a blessing to other people.

Father, we are grateful that You are true to Your word that You are with us and will not leave us.

May You continue to bless us with your grace and love.  We ask all these through Christ our Lord, who live and reigns, forever and ever. Amen

TARGET OBJECTIVES

1. Define marketing mix.

2. Explain the importance of marketing mix.

3. Appreciated he essence of marketing mix in relation to marketing strategy.

MARKETING

​Marketing is the process of motivating or stimulating prospective clients to buy products or services. It involves a procedure by which organizations provide goods and services that customers find valuable and develop rapport or connection with customers in order to earn profit.

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MARKETING = VALUE + PROCESS + ​MUTUAL SATISFACTION

MARKETING MIX

​Marketing Mix is a tool that can be used in coming up with the right combination of approaches that will encourage customers to buy good and services.

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IMPORTANCE OF MARKETING MIX

​ 1. IT SERVES AS A GUIDE IN ENHANCING ONE'S

BUSINESS.

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2. IT FACILITATES THE DEVELOPMENT OF A SOUND COMBINATION OF THE COMPONENTS​.

IMPORTANCE OF MARKETING MIX

​ 3. IT PROVIDES BUSINESS WITH A GOOD SENSE OF DIFFERENTIATION.

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4. IT SERVES AS A TOOL IN BATTLING WITH POSSIBLE BUSINESS GLITCHES OR CHALLENGES.​

MARKETING MIX is used to INFLUENCE customer's MINDS and DECISIONS.

Always remember the three BATTLES....

Battle of the Mind

Battle of the Heart

Battle of the Wallet​

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Multiple Choice

Which of these statements about marketing mix next explains the given sentence? "It provides business with a good sense of differentiation".

• The marketing mix helps in promoting a different unique product.

• The marketing mix facilitates in developing a unique service that will be offered to the public.

• Marketing mix provides a detailed picture of how one company differs from another in terms of the products being offered

• Marketing mix can be used to determine how a company is similar with the others thereby coming up with a strategy.

Multiple Choice

Which term involves the process of developing rapport or connection with customers in the hope of gaining profit?

• Market

• Marketing

• Marketing Mix

• Marketing Strategy

Multiple Choice

Which of the following components is not included in the 4P's of Marketing?

• Price

• Place

• Product

• Positioning

Multiple Choice

What is the standard marketing mix that has been used for many years by entrepreneurs?

• 4P's of Marketing

• 9P's of Marketing

• 10P's of Marketing

• 12P's of Marketing

Multiple Choice

Which of these statements best explains the term marketing mix?

• The marketing mix facilitates the transaction between buyer and seller.

• The marketing mix is a process that provides an avenue for promotion and advertisement.

• Marketing mix helps entrepreneurs in identifying the appropriate price for a particular product.

• The marketing mix is a tool that company uses to influence their consumers to buy goods and services.