Back to School | Kick-off

Back to School | Kick-off

Agenda

• Goals | 2022

• ​Culture

• Theme | RAG

• Teams

• Next Steps​

Home

Open in new tab

Copy link

Goals | 2022

• Revenue | $21 million ARR

  • Consumer (Super) | $6.5m

  • Enterprise (S&D)​ | $11m

  • Corporate (QFW) | $3.5m

• Users | 100m MAUs

• Engagement | +20% lift activities / teacher / month

Where are we right now?

• Revenue | 70% of where we should be

• Growth | We are flat

• Engagement | # of activities is flat

  • US (6-6.5 activities) vs ROW (4 activities)

• Retention | 30-day retention is -10% to -18%

Culture

• ​We want to be owners. Find a way. Unblock yourself.

• Make hard choices. Ruthlessly prioritize. Focus.

• We want to be truth seeking. Ask hard questions.

  ​

  We are here to win. We have not won yet!

Quality!

• ​Bias to Action

• Share work early and collaborate

• Deadline driven

Theme | RAG

• ​Revenue. ($)

• Adoption. (# of activities)

• Growth​. (# of users)

Theme | RevenueAG

• ​Focus

  1. School & District - Admin, Logistics, Reporting

  2. Super - Pricing, Paywall Definition, Product Prompts

  3. QFW - Minor positioning and funnel improvements​

Theme | RAdoptionG

• Content Creation

  • Shift positioning from Content to Activity Showcase

  • Lessons 2.0

  • Discovery, Search ​

​

Diversity of Activities​ over just quizzes

Theme | RAdoptionG

• Content Consumption

  • Game Experience

  • Anti Cheating

  • Test mode

Theme | RAGrowth

• Mobile

• Localized Products

• SEO

• ...​

Platform | Investments for long-term

• ​​Rate Limiting

• Orchestration

• Nuxt Adoption

• Developer Experience

• Onboarding​

• ...​

Teams | Revenue

​Adarsh & Abhay​

​Adarsh & Abhay​

Teams | Adoption

​Natasha

Teams | Growth

Teams | Platform & Mobile

Metrics

• ​​ARR

• MAUs

• Activities​ / teacher / month

Next Steps

• Organize into small groups

• Prefer top-level metrics to measure

  • Define supporting metrics where required

• Plan roadmap [Involve your teams]

• 20 mins presentation with this group

​

​27th, Apr 2022