MIL-Week 5-Manipulative Media

Manipulative Information and Media

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By Eriberta Alcaide Q4-W5-5/24/2022

​Lesson Outline

1. Content Standard 6. Development

2. Performance Standard 7. Engagement

3. Most Essential Learning Competencies 8. Assimilation

   (MELCs)

4. Learning Objectives

5. Introduction

Subject | Subject

Some text here about the topic of discussion

The learner demonstrates understanding of different resources of media and information, their design principle and elements and selection criteria.

​Content Standard

Lesson Outline

Manipulative Information and Media Q4-Week 5- 5/24/2022

The learner produces a living museum or electronic portfolio or any other creative forms of multimedia showcasing their/his/her understanding, insights and perceptions of the different sources of media and information

​Performance Standard

Lesson Outline

Manipulative Information and Media Q4-Week 5- 5/24/2022

​Most Essential Learning Competencies (MELCs)

At the end of the lesson, learners are expected to:

1. describe the different dimensions of manipulatives information and media (MIL11/12MPIM-IVgh-19)

2. ​comprehend how manipulatives information and media are produced, organized, and disseminated (MIL11/12MPIM-IVgh-20)

3. ​evaluate the reliability and validity of manipulative information and media and their sources using selection criteria (MIL11/12AIM-IVd-13)

Q4-Week 5- 5/24/2022​

Manipulative Information and Media​

Multiple Choice

1. It is the media communication that uses audio equipment to report, document and deliver information through sounds.

• Audio information

• Audio equipment

• Audio media

• Motion Information

Multiple Choice

2. The following are Categories of Audio Information EXCEPT

• Radio Broadcast

• Sound Recording

• Audio Podcast

• Internet

Multiple Choice

3. The following are elements of sound design EXCEPT

• Tone

• Dialogue

• Sound Effect

• Music

Multiple Choice

4. It is a media communication that provides the presence of spatial movement of texts and images.

• Audio Information

• Visual Information

• Text Information

• Motion Information

Multiple Choice

5. It is the element of motion design which highlights the tone of the movement.

• Speed

• Direction

• Motion Path

• Timing

Open Ended

What is the video all about?

Open Ended

What is the impact or effect of the video to you after watching it?

Multiple Choice

1. The state of mind of consumers which may lead them to incorrect purchasing decisions.

• Crowd manipulation

• Consumer confusion

• Gatekeeping

• Propaganda

Multiple Choice

2. It is the information or idea that an advertising firm can release using different forms of media which can help the image of their client and adversely affect the image of its opponent.

• Crowd manipulation

• Consumer confusion

• Gatekeeping

• Propaganda

Multiple Choice

3. It is the use of celebrities as endorsers of a certain product or services who will attest to its effectiveness and good quality.

• Celebrity endorsements

• Hoax

• Gatekeeping

• Propaganda

​Dimensions of Manipulative Information and Media

MIL-Q4-W5-5/24/2022​

Manipulative Information and Media

Open Ended

What is manipulative Media?

tools or devices used for hands-on developmental, educational, information, leisure, therapeutic, and other purpose that require kinesthetic sense.

Subject | Subject

Some text here about the topic of discussion

Open Ended

What is manipulative information?

Manipulative information is the type of information that can be handled, managed, or influenced by something or someone skillfully for the advantage or disadvantage of something or someon​e

MIL-Q4-W5-5/24/2022

Manipulative Information and Media

Open Ended

What is media today?

• the combination of physical objects used for communication or mass communication through physical objects (such as radio, television, computers, or film).​

​

MIL-Q4-W5-5-/24/2022

Manipulative Information and Media​

• the means of communication or a group of people working together in the field of radio and television broadcasting, newspapers, magazines, and/or the Internet, that reaches or influences people widely

​

MIL-Q4-W5-5-/24/2022

Manipulative Information and Media​

• sources of credible information wherein contents are provided through an editorial process determined by journalistic values attributed to an organization or a legal person.

MIL-Q4-W5-5-/24/2022

Manipulative Information and Media​

Open Ended

What is Media manipulation?

Media Manipulation

the strategy used by advertising or marketing firms to manipulate information in favor of a client who wants to promote their product or service​

Some text here about the topic of discussion

Media Manipulation

Some firms use manipulative information to convince the consumers to buy the product of their client.

Manipulative Information and Media

intend to change the public’s action by influencing their opinions

​Public Relations (PR) firm

generate sales of goods and services and directly contribute to the company's profitability

Marketing firm or Ad Agency.

MAnipulative Information and Media

Format and Types of Manipulative Information and Media

Manipulative Information and Media

Have you experienced confusion when you do online shopping? Why?​

Manipulative Information and Media

Consumer Confusion

the state of mind of the consumers during purchasing products that leads them to having lack of confidence towards their purchasing decision.

Manipulative Information and Media

Consumer Confusion

Manipulative Information and Media

Consumer Confusion

Manipulative Information and Media

​Incorrect purchasing decisions

Crowd Manipulation

Manipulative Information and Media

​the intentional use of principles and techniques of crowd psychology

Manipulative Information and Media

Propaganda

Manipulative Information and Media

​It is the information or idea that an advertising firm can release using different forms of media which can help the image of their client and adversely affect the image of its opponent.

Gatekeeping

Manipulative Information and Media

Gatekeeping is the type of manipulation where information is being filtered for dissemination (whether for publication, broadcasting, the Internet, or some other mode of communication). The public is informed with only a portion of the truth for different kinds of purposes.

Manipulative Information and Media

Celebrity Endorsements

Manipulative Information and Media

This is the use of celebrities as endorsers of a certain product or services who will attest to its effectiveness and good quality.​

Hoax

Manipulative Information and Media

​This is use of manipulative information which intends to deceive or defraud the public.

Psychological Manipulation

Manipulative Information and Media

​This is used by advertising agencies which aim to influence and affect the public’s belief, emotions, motives and/or reasoning towards a certain product, service, or situation.

Fear Mongering or Scaremongering

Manipulative Information and Media

​It is the dissemination of frightening and exaggerated rumors of an imminent danger or the tactic of purposely and needlessly aiming to instill fear to the public.

Advertising Limitations

Manipulative Information and Media

​ADVANTAGES OF MANIPULATIVE INFORMATION

• ​It can boost the image of a person, product, or services.

• ​ It can filter the information that would be disseminated to the public.

• ​It can provide a sense of control and order when it comes to the kind and amount of information to be publicized.

Advertising Limitations

Manipulative Information and Media

​LIMITATIONS OF MANIPULATIVE INFORMATION

• ​It can be biased and/or subjective to protect the image of a person, product, or services.

• ​ It can mislead the facts and conceal sensitive issues.

• ​ It can hide the truth that the public has the rights to know.

VALUES OF MANIPULATIVE INFORMATION AND MEDIA

Manipulative Information and Media

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the reason, cause or purpose why a particular ​group employed it

VALUES OF MANIPULATIVE INFORMATION AND MEDIA

Manipulative Information and Media

​Degree of Influence or Impact

*the extent on how the manipulation of information can produce effects on the actions, behavior and/or opinions of the public.​

​ ENGAGEMENT

What's More: Activity 1.1

Evaluate the given scenarios that involve media manipulation. Identify the media manipulation being used and briefly explain why.

Some text here about the topic of discussion

ASSIMILATION

​Answer the questions briefly based on your objective insight and critical thinking.

​

1. How would you evaluate the reliability and validity of manipulative information and media? Give one example and explain.​

2. As a student like you, how can manipulative information and media affect you?

​

Some text here about the topic of discussion

Multiple Choice

1. The state of mind of consumers which may lead them to incorrect purchasing decisions.

• Crowd manipulation

• Consumer confusion

• Gatekeeping

• Propaganda

Multiple Choice

2. It is the information or idea that an advertising firm can release using different forms of media which can help the image of their client and adversely affect the image of its opponent.

• Crowd manipulation

• Consumer confusion

• Gatekeeping

• Propaganda

Multiple Choice

3. It is the use of celebrities as endorsers of a certain product or services who will attest to its effectiveness and good quality.

• Celebrity endorsements

• Hoax

• Gatekeeping

• Propaganda