Grade 10 Visual Arts - Three C's of Graphic Design - 10DAGS

By Mr.Carter | Week 10 - date: 2022/06/29

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Grade 10 Visual Arts: Date -2022/06/29

​Graphic and communication design -

Three C's of Graphic Design

ICEBREAKER

Lets fix a puzzle​

By Mr.Carter | Week 10 - date: 2022/06/29

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Today's focus -

The 3c's Of Graphic Design​

• Define the Term " Graphic design "

• List and define the 3C's of Graphic design

• Define the components of graphic design

• Use composition Techniques - Rule of thirds

​Lesson targets - Students should be able to:

By Mr.Carter | Week 10 - date: 2022/06/29

Graphic design is the combination/composition of lettering and illustration(components) to communicate a desired message/concept to a particular audience.

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Please refer to the ​textbook " Longman's Visual arts" on pg: 120

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What is a Graphic Design?

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By Mr.Carter | Week 10 - date: 2022/06/29

WHAT DO YOU THINK THE 3'Cs STAND FOR?

The 3c's of Graphic design

By Mr.Carter | Week 10 - date: 2022/06/29

Multiple Choice

what do you think the three C's of Graphic design stand for?

• COMMUNICATION

  CONCEPT

  COMPOSE

• CONCEPT

  COMPOSITION

  COMPONENTS

• CONSTRUCT

  CONCEPT

  COMPARE

• COMMUNICATION

  CONTRAST

  COMPARE

The 3c's of Graphic design

​1) C - COMPONENT​

2) C - CONCEPT​

3) C - COMPOSITION​

By Mr.Carter | Week 10 - date: 2022/06/29

1) Components​

​Components of graphic design

These are all the individual elements that make up a design. Text, photos, icons, borders, background colour/image, etc., are all considered components in a design, which are all summed up as ILLUSTRATION and LETTERING.

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When creating a design you must find a way to balance, create hierarchy, attract attention, and communicate a message.

By Mr.Carter | Week 10 - date: 2022/06/29

1) Components​

​ILLUSTRATION + LETTERING = graphic design

​ILLUSTRATION = component of graphic design

​LETTERING = component of graphic design

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By Mr.Carter | Week 10 - date: 2022/06/29

1) Components​

LETTERING

Lettering refers to the english alphabet to which you are accustomed. Lettering can sometimes be referred to as "TEXT". Lettering is composed of Two types of letters: Upper case letters which is generally bigger and Lower case letters which is generally smaller.​

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​Styled lettering - Font

UPPER CASE LETTER​ING

LOWER CASE LETTERING​

By Mr.Carter | Week 10 - date: 2022/06/29

​Lettering that is styled is referred to as a "FONT"​, which are generally used on computers. Fonts are generally also referred to as Typefaces, which generally means the letters were designed in a specific way. The study of typefaces is called TYPOGRAPHY. There are many different types of typefaces. For example: SERIF

1) Components​

ILLUSTRAT​ION

Illustration refers to the image that got along with the lettering/concept within any graphic design used to deliver a desired message to particular audience.

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By Mr.Carter | Week 10 - date: 2022/06/29

1) Components​

TYPES OF ILLUSTRAT​ION

​There are many different types of illustrations, as listed below:​

By Mr.Carter | Week 10 - date: 2022/06/29

Nature illustration​

Technical illustration​

Publication illustration​

Information illustration​

Fashion illustration​

Anatomical illustration​

Open Ended

What is the name of lettering that is styled?

Open Ended

What is the another name for LETTERING?

Open Ended

Name one type of Illustration

3) Concept​

​Concept making in graphic design

The concept is the overarching idea or message of the design. It’s what the visuals are trying to communicate. In an advertisement, the concept might be ‘our product is better than the competition.’

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The portrayal of this depends on the arrangement of components within the composition.

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By Mr.Carter | Week 10 - date: 2022/06/29

3) Concept​

​Concept making in graphic design

For example:

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The use of the words in this poster

"FEEL THE NATURE", already tell us he concept of the poster is "Nature". Additionally, where photo of the woman was taken(in a field of flowers) as well as the illustrations of leaves confirms the concept.

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By Mr.Carter | Week 10 - date: 2022/06/29

Open Ended

Can you name the concept of this poster?

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BREAK-

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TIME

lets try an activity!

Time: 5 minutes​

By Mr.Carter | Week 10 - date: 2022/06/29

​BREAK-TIME ACTIVITY

CONCEPT EXERCISE : WHAT CAN YOU DRAW TO SHOW HUNGER?

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​​Using the pencils, markers, paper and crayons given to you​. Draw one small illustration/face/emoji on paper showing: hunger.​

​- You may use the next slide to search for picture for inspiration

Example​

By Mr.Carter | Week 10 - date: 2022/06/29

example #1​

example #2

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example #3​

example #4​

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​WHAT CAN YOU DRAW TO SHOW: HUNGER

ACTIVITY EXAMPLE​

2) Composition​

​Composition in graphic design

This is the way in which all elements in a design are arranged. How elements are aligned, balanced, and how the eye flows from one element to the next is all part of composition.

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How you deal with the composition of a design tells the viewer what elements are deemed most important and what elements are unimportant. All designs should have some sort of hierarchy. This means that the information that is the most important should be the biggest, most colourful, or emphasized in some other way so the eye is drawn there first. Less important information should be smaller, lower contrast, or just less emphasized in the overall design.

By Mr.Carter | Week 10 - date: 2022/06/29

2) Composition​

​Composition in graphic design

REMEMBER ME ? ICEBREAKER PUZZLE

Similar to composition, a puzzle is an arrangement of single parts to make a whole. ​

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May it be: Different elements | Background,Middle-ground and Foreground​

By Mr.Carter | Week 10 - date: 2022/06/29

2) C - Composition​

​Composition in graphic design

There are many different RULES NEEDS TO BE USED to create COMPOSITIONS in graphic design.

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SOME OF THESE BASIC RULES ARE:​

1) Find Your Focus

2) Direct the Eye With Leading Lines

3) Scale and Hierarchy

4) Balance Out Your Elements

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By Mr.Carter | Week 10 - date: 2022/06/27

What do you think is THE FOCUS/TOPIC of this poster?​

2) C - Composition​

​Composition in graphic design

There are many different TECHNIQUES to create COMPOSITIONS in graphic design.

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SOME OF THESE TECHNIQUES ARE:​

1) FRAMING

2) USING LEADING LINES

3) SYMMETRY

4) NEGATIVE SPACE

5) ​FILLING THE SPACE

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By Mr.Carter | Week 10 - date: 2022/06/29

2) Composition​

​Tools of Composition in graphic design

​A Tool used in exercising theses techniques: FRAMING ,USING LEADING LINES, SYMMETRY, NEGATIVE SPACE, FILLING THE SPACE is called "THE RULE OF THIRDS". The rule of thirds is a composition guideline that places your subject in the left or right third of an image/design to help to compose a design/composition. The rule of thirds uses three rows and columns where anyone can place objects of a composition in the centre or any of the thirds, leaving the other two thirds more open.

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By Mr.Carter | Week 10 - date: 2022/06/29

lets try some techniques with our tablets using a tool of composition

By Mr.Carter | Week 10 - date: 2022/06/29

2) Composition​

​Tools of Composition in graphic design

THE RULE OF THIRDS

The rule of thirds is generally used in photography to help create composition and layout photos/designs, for example: DSLR Camera​s or Phone Cameras

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By Mr.Carter | Week 10 - date: 2022/06/29

Open Ended

Identify the main focus of poster attached.

EVALUATION EXERCISE

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​3c's of Graphic design​

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​​Instruction: Create a poster under the theme - World Hunger using the instructions for each step in each C of Graphic design.

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​Step 1 - Concept

- In addition to your drawn emoji/illustration from the previous exercise.

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- Choose from the set of printed pictures that represent the theme: WORLD HUNGER

​Step 2- Components

- Write a 6 word phrase describing "world hunger". It must include the words "World Hunger"

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- In addition use a scissor and cut out your pictures to create an illustration to represent your idea for a poster about "WORLD HUNGER"​

​Step 3 - Composition

Using a composition printout, the 6 word phrase about world hunger and picture cut-outs,

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- Create a composition design for the poster by writing the phrase and gluing the picture cutouts to complete the poster design.

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​- Take a photo using the tablet device to check the composition and submit your composition design in google classroom assignment link below:

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EVALUATION EXERCISE

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​EXAMPLE​

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END OF CLASS

3c's of Graphic Design​

By Mr.Carter | Week 10 - date: 2022/06/29