Principle of marketing

Principle of Marketing

By Maha Yusr

Pick a product. The decision to buy this product must be somewhat complex. Then discuss how the customer moves through the AIDA model to decide to buy.

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Collaborate with your team to answer these questions.

Interactive class

• Provide examples of products you had IMC exposure to, but did not purchase immediately.

• ​Which IMC exposure moved you to purchase?

Collaborate with your team to answer these questions.

Interactive class