Week 4 Review

[BMS5513]

Week 4 Review

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Open Ended

What was the number you rolled?

(Report the number you got between 1 - 6)

Multiple Choice

The goal of 'Concept Scoring Matrix' is to find the one best product concept.

• True

• False

Multiple Choice

What would be the most appropriate situation to apply conjoint analysis?

• Choosing a life partner

• Dinner menu (food pairing) design

• Designing credit card features

• Designing space travel package

Conjoint Analysis

​Product value should be approximated from the sum of parts!

• Attributes should not interact (chocolate + oyster?)

• Attributes can be described in discrete and unambiguous terms (spouse material?)

• Subjects may give unreliable response if they are forced to think of attributes that they have never thought about (space travel?)​

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Some text here about the topic of discussion

Multiple Choice

At the product development phase, firms need to decide on their product design and architecture. The biggest benefit of modular design is achieved from

• mass production

• mass customization

• individual customization

• early differentiation