Principle Of Marketing

Multiple Choice

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• packaging

• price

• promotion

• place

Multiple Choice

Which process needs to make a research for comparison?

• evaluation of alternatives

• postpurchase behaviour

• need recognition

• information search

Multiple Choice

What is Apple Inc. personality traits?

• competence

• sincerity

• excitement

• ruggedness

Multiple Choice

Brands will attract people who are high on the same personality traits

• True

• False

Multiple Choice

How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?

• need recognition

• information search

• evaluation of alternatives

• purchase decisison

Multiple Choice

_____ refers to a business buying situation in which the buyer purchases a product or service for the first time.

• modified rebuy

• straight rebuy

• new task

• reverse auction