Rhetorical Appeals

Rhetorical Appeals

What? Why? When? How? You'll learn all of that right now!

The art of using language effectively and persuasively.

The best writers and speakers use rhetoric well!

What is rhetoric?

​Rhetorical appeals are ways to persuade your audience!​

So...rhetorical appeals?

Multiple Choice

Remember:

Rhetoric is the art of using ________ in an effective and persuasive way.

• images

• language

• money

• pressure

​There are 3 main rhetorical appeals.

This appeals to credibility and ethics.
(Being trustworthy; doing what is right.)

• ​Credibility means you can be trusted.

• Ethics = doing what is right.

Ethos

Multiple Choice

Is this an appeal to Ethos?

As a professional restaurant critic for over thirty years, I've eaten many meals, and I can assure you that this restaurant has excellent food!

• ✅ Yes, this is an appeal to Ethos.

• ❌ No, it is not an appeal to Ethos.

Multiple Choice

Is this an appeal to Ethos?

I don't trust that politician because his face his kind of ugly.

• ✅ Yes, this is an appeal to Ethos.

• ❌ No, it is not an appeal to Ethos.

Pathos appeals to people's emotions.

​

It uses strong, vivid language to provoke feelings in the audience.

It can be any feeling! Anger, sadness, joy, pity, guilt, comedy, more!

Pathos

Multiple Choice

Is this an appeal to Pathos?

This family lost everything in the fire. They lost family photos, furniture and clothing. Please donate to help them!!

• ♥ Yes, this is an appeal to Pathos.

• ❌ No, this is not an appeal to Pathos.

Multiple Choice

Is this an appeal to Ethos or Pathos?

Please give me the day off work. My grandmother died, and I really need to go spend time with my family. They need me to support them during this terrible time.

• Appeal to Ethos

• Appeal to Pathos

Multiple Choice

Is this an appeal to Ethos or Pathos??

9 out of 10 dentists recommend Crest toothpaste.

• Appeal to Ethos

• Appeal to Pathos

Hint: Sounds like logic

This appeals to​ logic or reason.​

​

Did the writer argue his point using facts, evidence, or common sense?

Makes logical sense to me!!

Logos

Multiple Choice

Is this an appeal to Logos?

Our country has very high income taxes, which means small businesses can't compete. Therefore, our government should lower taxes.

• 🧠 Yes, this is an appeal to Logos.

• ❌ No, this is not an appeal to Logos.

Multiple Choice

Which appeal will try to get you to see the company as reliable, honest, and credible?

• Ethos

• Logos

• Pathos

Multiple Choice

What is the definition of pathos?

• Appeal to the credibility or trustworthiness of the speaker

• Appeal to logic

• Appeal to the emotions of the audience

Multiple Choice

What is the definition of Ethos?

• Appeal to the credibility or trustworthiness of the speaker

• Appeal to logic

• Appeal to the emotions of the audience

Multiple Choice

An argument based on facts, evidence, and reasons

• Logos

• Pathos

• Ethos

Multiple Choice

Which appeal uses an EXPERT or trusted source?

• Logos

• Pathos

• Ethos

Multiple Choice

This ad is an example of which rhetorical appeal?

• Pathos

• Logos

• Ethos

Multiple Choice

Studies have shown that students who read for 20 minutes every day score in the 98th percentile on standardized tests.

• Pathos

• Logos

• Ethos

Multiple Choice

How dare these politicians take our rights away!??! Are you going to just let them get away with that? Join our protest this week and FIGHT BACK!

• Pathos

• Logos

• Ethos

Multiple Choice

"As a doctor, I have years of experience with this treatment. You can trust that this medicine will lead to the best results."

• Ethos

• Pathos

• Logos

Multiple Choice

Think of how hard it would be for your family to live without you if you died in a car accident. Don't text and drive...think of your loved ones.

• Pathos

• Logos

• Ethos

Multiple Choice

I served in the marines for ten years, I can be trusted to be Master Sergeant of this Army battalion.

• Pathos

• Logos

• Ethos

Poll

How well do you think you understand the 3 rhetorical appeals?

• I'm so confused!!

• I think I get the basics!

• I understand these very well!