Consumer vs Business Market / Segmentation & Targeting

Multiple Choice

It is a system composed of all individuals or consumers who purchase goods and services for personal consumption or use.

• CONSUMER MARKETS

• BUSINESS MARKETS

• CULTURAL FACTORS

• SOCIAL FACTORS

Multiple Choice

It is simply the reaction of the consumers to various events or forces that are happening in the business community which contribute to the decision process.

• CONSUMER MARKETS

• BUSINESS MARKETS

• Consumer Buying Behavior

• SOCIAL FACTORS

Multiple Choice

Composed of firms and business organizations that purchase semi-processed goods and raw materials either for their operations or for reselling.

• CONSUMER MARKETS

• BUSINESS MARKETS

• Consumer Buying Behavior

• SOCIAL FACTORS

Multiple Choice

It is a group of people to whom a company intends to sell its products and services. This group of consumers is the primary recipient of the marketing efforts of the company.

• CONSUMER MARKETS

• BUSINESS MARKETS

• Consumer Buying Behavior

• Target Marketing

Multiple Choice

The second market identification process in which the entrepreneur determines the set of buyers with common needs, wants and characteristics.

• Market Targeting

• Market Positioning

• Market Segmentation

• Target Marketing

Multiple Choice

This refers to the process of determining the place of the business in the industry.

• Market Targeting

• Market Positioning

• Market Segmentation

• Target Marketing