What is Marketing? part 1

​What is Marketing?

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After this lesson, SWBAT

Identify the four P's of Marketing​

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Essential Questions:

1. What strategies are used to promote a particular product or service?

2. How would you decide to price your product or service?

3. Can you recite a slogan or a tune related to a product or service?

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1. Product (or service)

2. Price

3. Place

4. Promotion

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​The Four P's of Marketing

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​What are the four P's of Marketing

​Now, I am going to ask you a few questions to see what you have learned.

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Multiple Choice

The item meets the consumer's needs or desires.

• Product

• Place

• Physical Evidence

• People

Multiple Choice

The amount customers are charged to use/buy the good or service;

• Product

• Place

• Price

• People

Multiple Choice

Involves determining where the product will be available for consumers to purchase.

• Product

• Place

• Price

• People

Multiple Choice

The advertisement tools used.

• Promotion

• Place

• Price

• People

Multiple Choice

4 P's of Marketing

• Product, Potential, Public, Price

• Public, Person, Promotion, Price

• Product, Promotion, Place, Price

• Product, Person, Potential, Price