Quantitative vs. Qualitative

​Qualitative vs. Quantitative Research

Multiple Choice

To understand & interpret social interactions

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Larger & randomly selected

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Study of the whole, not variables

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Words, images, or objects

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Based on precise measurements using structured & validated data-collection instruments

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Researcher & their biases are not known to participants in the study, & participant characteristics are deliberately hidden from the researcher (double blind studies)

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Particular or specialized findings that is less generalizable

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Statistical report with correlations, comparisons of means, & statistical significance of findings

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Qualities ¤ Behavior ¤ Complexities

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

TYPED OF QUESTIONS ASKED: How many ¤ What

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

Document review ¤ Participant observations ¤ Interviews ¤ Focus group ¤ Workshops

• QUALITATIVE

• QUANTITATIVE

Multiple Choice

¤ Describe, measure, predict ¤ Statistical tables and chart ¤ Universal ¤ Mainly deductive reasoning: everything is known before conclusions can be drawn

• QUALITATIVE

• QUANTITATIVE

Open Ended

What do you understand about QUALITATIVE?

Open Ended

What do you understand about QUANTITATIVE?

​Assignment

Kindly answer the question in a Word file. 

Name:

Title of the Study:

Questions:

What is the major research design of your study (Quantitative/Qualitative)?

Why is your study a quantitative/qualitative?

Answer the question in 3-5 sentences using your own study as an example.