BME7-CHAPTER 2 TM4B

​PRESENTED BY:

RICHEL PITOGO, LPT​

Multiple Choice

Who believed in this statement?

"calculations underlie victorious situations in war."

• Sun Tzu

• Carl von Clausewitz

• Mintzberg

Multiple Choice

The firm already has or needs to get to sustain/create a competitive advantage in its business or businesses.

• Strategic Business Unit

• Corporate Level

• Funcitonal Level

Multiple Choice

It provides the firm with a clear picture of its situation, which includes internal and external analysis.

• Strategy formation

• Strategic Decision

• Strategic Analysis

• Strategy Implementation

Multiple Choice

It is a strategic tool that focuses on product growth and market growth.

• SWOT Analysis

• TOWS Analysis

• P-Model/Marketing Matrix

• ANSOFF Matrix

Multiple Choice

This technique is considered to achieve organizational goals by paying attention to the strengths and weaknesses within the organization. On the other hand, opportunities and threats include effective surrounding conditions in an organization.

• SWOT Analysis

• TOWS Analysis

• P-Model/Marketing Matrix

• ANSOFF Matrix

Multiple Choice

An organization’s mission is often accompanied by a series of objectives that spells out the goals that are needed to be achieved in order to realize its mission. Meanwhile, SWOT Analysis can be used to determine the competitive environment of the tourism industry.

• The first statement is true, while the second statement is false.

• The first statement is false, while the second statement is true.

• All statements are true.

• All statements are false.

Multiple Choice

A key way to achieve this is to reduce cost by offering basic, standardized, mass-produced, no-frills products with inessential aspects stripped out of the value chain.

• price-based strategy

• differentiation strategy

• hybrid strategy

Multiple Choice

Apple (iPhone) has high standards for products and services, which makes it the most trusted brand. Also, the demand for newer electronic gadgets, especially smartphones, is constantly growing, irrespective of the prices.

• SO or Maxi-Maxi strategy

• ST or Maxi-Mini strategy

• WO or Mini-Maxi strategy

• WT or mini-mini strategy

Multiple Choice

It aims to minimize threats and weaknesses

• Maxi-Maxi strategy

• Maxi-Mini strategy

• Mini-Maxi strategy

• mini-mini strategy

Multiple Choice

The iPhone has premium and efficient products guaranteeing high sales, high-profit margins, and a loyal customer base. However, competitors keep emerging and challenging apple.

• SO or Maxi-Maxi strategy

• ST or Maxi-Mini strategy

• WO or Mini-Maxi strategy

• WT or mini-mini strategy