Types of e-Commerce

Types of

e-Commerce

Business to Consumer (B2C)

The sellers are organizations and the buyers are individuals

B2C

Multiple Choice

Below is the example of B2C electronic commerce , except

• amazon.com

• ralali.com

• bhinneka.com

• ibox.co.id

Business to Business (B2B)

Both the Buyers and Sellers are business organizations

Multiple Choice

Below is the B2B e-commerce, except

• Alibaba.com

• Ralali.com

• globalsources.com

• shopee.co.id

​Consumer to Consumer (C2C)

An individual sells products or services to other individuals

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Business to Employee (B2E)

An organization uses e-Commerce internally to provide information and services to its employees

​93% of millennials consider the availability of up-to-date technology to be one of the most important aspects in the workplace (cio.com).

Sephora has realized this, and it provides retail employees with the most advanced technologies that can be personalized as much as possible. The focus on technology is associated with training, with the Sephora University program, which is aimed at both frontline and corporate employees.

Sephora

Example of B2E

​A clear example of how Customer Experience is linked to Employee Experience and how this influences brand reputation can be seen with Starbucks. The company is consistently at the top of customer care ratings and 87% of customers believe that this is directly influenced by the way the company treats its employees (forbes.com).

Starbucks has gone so far as to share some of its shares with its employees through the Bean Stock program.

Starbucks

Example of B2E

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